The PHA Buzz February 2012

Train with the best

PHA Media have launched a brand new media training programme this month, aimed at helping clients hone their media skills and maximise the value of each media opportunity. The course covers the three main types of media interview (print, TV and radio) and revolves around several ‘live’ interviews, giving clients hands on practical experience dealing with media situations. These interviews are also filmed and played back to participants, allowing them to gain a real insight into their strengths and weaknesses. In addition, the course also covers the basic theoryofmediainterviews,helpingcandidates understand what journalists really want. We also look at the participant company’s key messages, helping develop the story so it is ‘media friendly’ and has the biggest possible impact. The new course itself lasts half a day and specificallycoversareassuchasunderstanding the media, your key messages, tips for TV/ radio/print, handling the Press and other types of interview such as online, Press conferences and out of the blue calls.

In addition to the above, we are also offering a new full-day media training session, which focuses on presenting skills in the afternoon. This course is designed to take your media expert skills to the next level and give clients the chance to front their own programme on a given subject. The session is not intended for wannabe TV presenters, but for experts who are keen to gain experience in front of the camera. The additional benefit of this full-day package is that, not only do clients receive outstanding media training, but they leave

with a fantastic looking DVD which can be used on their website, as part of a showreel or as the first episode of a video podcast series to raise their online profile. The course is one which has already benefitted up and coming actress and philanthropist Gabriela Hersham who comments, “the media training really helped and I feel much more confident about future interviews.” For more information about media training please contact david@pha-media.com

Luscious Lucy is the new face of Ann Summers

The fashion and lifestyle team have had a busy start to the New Year with the announcement of the new face of Ann Summers for 2012. Following a six month nationwide search to uncover the sexiest real women the UK has to offer; the winner was chosen by the public and revealed on the January 12 as part of the brand’s Valentine’s Day campaign. The campaign saw over 4,000 entries, 10 finalists (who all starred in Ann Summers’ first ever TV advert on ITV2 in the final episode of The Only Way is Essex) and over

30,000 online votes for the final 10 girls. With 22 per cent of the votes, the luscious Lucy Moore was announced as the winner of the campaign and the team managed to secure some fantastic coverage across the media showcasing Lucy’s gorgeous curves and the campaign. Images and details of the campaign featured in The Sun, Daily Mirror, LOOK, Daily Mail Online, AOL, Marketing Week, Marketing, as well as Lucy’s local newspapers and radio and numerous lifestyle blogs. The campaign was also highlighted as Retail Week’s Campaign of

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