Floriology September 2014
4 Industry Info
Beautiful and innovative designs, each under $100 retail, from the AIFD National Symposium; Napco earns “Best of Floor” honors at AmericasMart
12
DESIGN CENTER : Back to Basics James DelPrince, author of
5 Marketing
Create your own recipe for success with an easy and effective six-step marketing plan
Principles of Floral Design: An Illustrated Guide, discusses the importance of physical and visual balance
6 Weddings
Leading designers reveal the dominant colors, textures, and floral varieties fall & winter brides will be seeking
14 Trends
“Urban,” “Floral Escape,” and “Bright” are the 2015 trends to watch for in the garden category
8
DESIGN CENTER : On the Edge
15 Out & About
Renowned home gardening expert, television host, and top-selling author P. Allen Smith shares his insights
Texas State Florists’ Association 100th Anniversary Convention; Cultivate ’14; Congrats to new AIFD members 16 Neighborhood Corner
Sept r 4
10 Owner’s Corner
Toni Piccolo, CFD, brings a signature style to designs for weddings, special events, cor- porate customers, and everyday arrangements
Karin’s Florist in Vienna, Va., increases its community com- mitment through the “Karin’s Gives Back” program and other charitable efforts
floriology | December 2012 2
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