The Winebow Group Marketing Calendar
Marketing calendar for January - June 2015.
JANUARY-JUNE 2015 MARKETING CALENDAR
JANUARY
JANUARY
FEBRUARY
FEBRUARY
MARCH
National Accounts O -Premise Montblanc Program Nati nal Accounts O -Premise Montblanc Pr
Kentucky De by Program
Kentucky Derby Program
CROSS PORTFOLIO
CROSS PORTFOLIO
Blitz Week
Blitz Week
I BER IA
I BER IA
KRIS Society Direct Mailers
KRIS Society Direct Mailers
Kentucky De by Program
Kentucky Derby Program
Blitz Week and Brand Kits
Blitz Week and Brand Kits
SOUTH AMERICA
SOUTH AMERICA
Ala era Launch and POS
Alanera Launch and POS
lanera Advertising in Wine Spectator
Alanera Advertising in Wine Spectator
APRIL
MAY
JUNE
APRIL
MAY
JUNE
Collector’s Events
Collector’s Events
Advertising in Leading Wine Publications
Advertising in Leading Wine Publications
High Altitude Chardonnay Focus
High Altitude Chardonnay Focus
eek and Brand Kits Blitz Week and Brand Kits
East Meets West Sushi Program
East Meets West Sushi Program
Sparkling Tasting Guide
Sp rkling Tasting Guide
New Label POS and Display Pieces
New Label POS nd Display Pieces
New Label and Red Blend Launch
New Label and Red Blend Launch
2 Essential Iberian Wines Portfolio Brochure and Map
12 Essential Iberian Wines Portfolio Brochure and Map
KRIS Reds On-bottle Pours
KRIS Reds On-bottle Pours
KRIS Society Direct Mailers
KRIS Society Direct Mailers
Kissed by the Italian Sun Distribu or Incentive
Kissed by the Italian Sun Distributor Incentive
Blitz Week
Blitz Week
Rosé Launch
Rosé Launch
Springtime Fun Campaign
Springtime Fun Campaign
H ritage Red Launch
Heritage Red Launch
Portfolio Brochure and Map
Portfolio Brochure and Map
Stella Moscato Sweet with an Edge v2.0
Stella Moscato Sweet with an Edge v2.0
Spring Picnic Program
Spring Picnic Program
PROGRAM CALENDAR
PROGRAM CALENDAR
Malbec & Red Blend
Rosè
Heritage Red
Alanera
NEW ITEMS
FAT BASTARD
Facebook: facebook.com/FATbastardWine Twitter: twitter.com/FATbastardWine Instagram: instagram.com/fatbastard_wine Website: fastbastardwine.com Facebook: facebook.com/kriswines Twitter: twitter.com/kriswines Instagram: instagram.com/kriswine Website: kriswine.com Facebook: facebook.com/root1wine Twitter: twitter.com/@Root1Wine Instagram: instagram.com/root1wine Website: root1wine.com Facebook: facebook.com/ZardettoWinery Website: zardettoprosecco.com Facebook: facebook.com/winebowwine Twitter: twitter.com/WinebowWine Website: thewinebowgroup.com
KRIS
ROOT: 1
ZARDETTO
WINEBOW, INC.
SOCIAL MEDIA
24 KNOTS ARGIOLAS BODEGA CATENA ZAPATA FAT BASTARD LIBRANDI ROOT: 1
SAN POLO ZARDETTO ZENATO
WINEBOW VIDEO LIBRARY
JANUARY FEBRUARY MARCH APRIL
MAY
JUNE
$3.00 o Meat or Poultry MIR
CROSS PORTFOLIO
$1.50 o Meat, Charcoal and Aluminum Foil IRC
$1.50 o Sushi and Seafood IRC
$1.50 o Dairy, Soda and Water IRC
$1.50 o Seafood and Deli Items IRC
$1.50 o Sun Products IRC
$1.50 o Deli Meats and Cheeses IRC
$1.50 o Deli Meats and Cheeses IRC
$2.00 IRC & $3.00 MIR o Paper Goods and Picnic Supplies
$1.50 o Strawberries or Flowers IRC
Only valid in states where IRCs are legal
COUPON CALENDAR
Funds available for regional advertising and promotions to drive awareness and sales – ask your local Winebow sales representative for further information.
REGIONAL PROGRAMS
JANUARY-JUNE 2015 PROGRAMS
Collector’s Events High end collector’s tasting events with Laura Catena in select markets and On-premise accounts. Launch Date: Ongoing
Advertising in Leading Wine Publications Advertising in leading publications such as Wine Spectator, Wine Enthusiast, and Wine & Spirits. Launch Date: Ongoing
National Accounts O -Premise Montblanc Program Incentive Program with Montblanc Pen Rewards for O -premise Chains in selected markets. Launch Date: January 1
High Altitude Chardonnay Focus Key selling tools to support Catena Classic and Alta Chardonnay, including a brochure. Launch Date: March 1
Blitz Week and Brand Kits Supporting 2015 Blitz Week activity with a comprehensive brand kit including brochures, talkers, videos, etc. Blitz week occuring in April. Launch Date: March 1
East Meets West Sushi Program East meets West with this Clean Slate and Sushi Program. Direct mailer, sushi counter rack displays, accompanying IRC for $2 o sushi or fresh fish, sell sheets and table tents will be available for this promotion. Launch Date: March 1
Kentucky Derby Program Exciting distributor executive sales incentive program tied to incremental cases of Cousiño-Macul Antiguas Reservas and/or all Leyda wines. Winners will receive trip of a lifetime to the 2015 Kentucky Derby. If interested, please speak with your local sales representative for goals. Launch Date: January 1
Sparkling Tasting Guide New guide highlighting all sparkling wines in our portfolio. This will include Moscato d’Asti, Prosecco, Cava, Grüner and other sparkling wines. Launch Date: April 1
Blitz Week Focus on Falesco/Vitiano wine blitz week occuring
in February. Date TBD. Launch Date: February 1
New Label POS and Display Pieces Boasting a fresh new look, F AT bastard’ s new label point of sale will be available year round. Fun, eye-catching topiary display pieces will also be available to support our new label launch. Allocation TBD. Launch Date: January 1
New Packaging and Red Blend Launch Announcing the launch of NEW High Note Andes 1,100 Meter Red Blend, along with a complete refreshed line look and supporting sales tools. Launch Date: January 1
12 Essential Iberian Wines, Portfolio and Map Release of a new brochure highlighting the essential Iberian wines and their corresponding selling points in addition to a revised and enhanced Iberian Portfolio and fold-out map. Available year round. Launch Date: January 1
KRIS Reds On-bottle Pours On-bottle necker to help drive Heart Rosso and Pinot Noir sales for KRIS. Each case will include six neckers and will be available year round. Launch Date: Ongoing
KRIS Society Direct Mailers 30,000 mailers will be sent to KRIS consumers who have registered to be apart of the KRIS Society receiving special o ers throughout the year. The first o er will be released in mid January with a $2.00 o KRIS wine coupon. A second mailer will be released in late April with a $3.00 o two bottles of KRIS wine coupon for Mother’s Day. Only valid in states where legal. Launch Date: January 1
Kissed by the Italian Sun Campaign Integrated consumer and distributor campaign to support June blitz. Consumers will have a chance to win KRIS summer fun packs, including logoe’d beach towels, Pinot Grigio-scented lip sun screen, etc. Distributor incentive for reps to receive either a $100 Sunglass Hut giftcard, or a $500 card to a high-end retialer such as Nieman Marcus, or Nordstrom, depending on level of incremental sales. Launch Date: April 1
Blitz Week Focus on KRIS wine blitz week occuring in June. Launch Date: June 1
Kentucky Derby Program Exciting distributor executive sales incentive program tied to incremental cases of Cousiño-Macul Antiguas Reservas and/or all Leyda wines. Winners will receive trip of a lifetime to the 2015 Kentucky Derby. If interested, please speak with your local sales representative for goals. Launch Date: January 1
Rosè Launch Announcing the launch of the NEW Los Dos Rosè, along with supporting sales tools. Launch Date: April 1
Blitz Week and Brand Kits Supporting 2015 Blitz Week activity with a comprehensive brand kit, including brochures, talkers, etc. Blitz week occuring in March. Launch Date: February 1
Springtime Fun Campaign Back by popular demand, Springtime Fun with Root: 1 returns in February, including a series of seven national cartoon ads in The New Yorker magazine, exclusive magnet necker o er and accompanying POS, and exciting Ticketmaster gift card incentives for distributor sales partners. Launch Date: February 1
Heritage Red Launch Announcing the launch of the NEW Root: 1 Heritage Red Blend, along with supporting sales tools. Launch Date: March 1
Portfolio Brochure and Map Discover the wide variety of wineries and wines of Winebow’s South American portfolio with this comprehensive brochure and matching map. A must for distributors and accounts! Launch Date: March 1
Stella Moscato Sweet with an Edge v2.0 Stella Moscato direct mailer to Winebow accounts introducing Stella with a FREE poster o er. Additionally, a necker will be available for a consumer purchase o er - buy Stella Moscato get a free poster. Launch Date: April 1
Spring Picnic Program NEW Tilia branded butterfly chairs and cross promotional coupon o er for dollars o deli & cheese items for the perfect picnic gathering. Launch Date: April 1
Alanera Launch and POS New value appassimento wine produced by Zenato called Alanera, which means “black wing” in Italian. Named for dark black skin of Verona’s indigenous grapes that make up the blend: Corvina, Corvinone, Rondinella. New Flow POS and video to support the wine launch. Launch Date: January 1
Alanera Advertising in Wine Spectator Alanera advertising in the Wine Spectator occuring in January, February, and March with a 1/2 page ad. Launch Date: January 1
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