The Winebow Group Marketing Calendar

Marketing calendar for January - June 2015.

JANUARY-JUNE 2015 MARKETING CALENDAR

JANUARY

JANUARY

FEBRUARY

FEBRUARY

MARCH

National Accounts O -Premise Montblanc Program Nati nal Accounts O -Premise Montblanc Pr

Kentucky De by Program

Kentucky Derby Program

CROSS PORTFOLIO

CROSS PORTFOLIO

Blitz Week

Blitz Week

I BER IA

I BER IA

KRIS Society Direct Mailers

KRIS Society Direct Mailers

Kentucky De by Program

Kentucky Derby Program

Blitz Week and Brand Kits

Blitz Week and Brand Kits

SOUTH AMERICA

SOUTH AMERICA

Ala era Launch and POS

Alanera Launch and POS

lanera Advertising in Wine Spectator

Alanera Advertising in Wine Spectator

APRIL

MAY

JUNE

APRIL

MAY

JUNE

Collector’s Events

Collector’s Events

Advertising in Leading Wine Publications

Advertising in Leading Wine Publications

High Altitude Chardonnay Focus

High Altitude Chardonnay Focus

eek and Brand Kits Blitz Week and Brand Kits

East Meets West Sushi Program

East Meets West Sushi Program

Sparkling Tasting Guide

Sp rkling Tasting Guide

New Label POS and Display Pieces

New Label POS nd Display Pieces

New Label and Red Blend Launch

New Label and Red Blend Launch

2 Essential Iberian Wines Portfolio Brochure and Map

12 Essential Iberian Wines Portfolio Brochure and Map

KRIS Reds On-bottle Pours

KRIS Reds On-bottle Pours

KRIS Society Direct Mailers

KRIS Society Direct Mailers

Kissed by the Italian Sun Distribu or Incentive

Kissed by the Italian Sun Distributor Incentive

Blitz Week

Blitz Week

Rosé Launch

Rosé Launch

Springtime Fun Campaign

Springtime Fun Campaign

H ritage Red Launch

Heritage Red Launch

Portfolio Brochure and Map

Portfolio Brochure and Map

Stella Moscato Sweet with an Edge v2.0

Stella Moscato Sweet with an Edge v2.0

Spring Picnic Program

Spring Picnic Program

PROGRAM CALENDAR

PROGRAM CALENDAR

Malbec & Red Blend

Rosè

Heritage Red

Alanera

NEW ITEMS

FAT BASTARD

Facebook: facebook.com/FATbastardWine Twitter: twitter.com/FATbastardWine Instagram: instagram.com/fatbastard_wine Website: fastbastardwine.com Facebook: facebook.com/kriswines Twitter: twitter.com/kriswines Instagram: instagram.com/kriswine Website: kriswine.com Facebook: facebook.com/root1wine Twitter: twitter.com/@Root1Wine Instagram: instagram.com/root1wine Website: root1wine.com Facebook: facebook.com/ZardettoWinery Website: zardettoprosecco.com Facebook: facebook.com/winebowwine Twitter: twitter.com/WinebowWine Website: thewinebowgroup.com

KRIS

ROOT: 1

ZARDETTO

WINEBOW, INC.

SOCIAL MEDIA

24 KNOTS ARGIOLAS BODEGA CATENA ZAPATA FAT BASTARD LIBRANDI ROOT: 1

SAN POLO ZARDETTO ZENATO

WINEBOW VIDEO LIBRARY

JANUARY FEBRUARY MARCH APRIL

MAY

JUNE

$3.00 o Meat or Poultry MIR

CROSS PORTFOLIO

$1.50 o Meat, Charcoal and Aluminum Foil IRC

$1.50 o Sushi and Seafood IRC

$1.50 o Dairy, Soda and Water IRC

$1.50 o Seafood and Deli Items IRC

$1.50 o Sun Products IRC

$1.50 o Deli Meats and Cheeses IRC

$1.50 o Deli Meats and Cheeses IRC

$2.00 IRC & $3.00 MIR o Paper Goods and Picnic Supplies

$1.50 o Strawberries or Flowers IRC

Only valid in states where IRCs are legal

COUPON CALENDAR

Funds available for regional advertising and promotions to drive awareness and sales – ask your local Winebow sales representative for further information.

REGIONAL PROGRAMS

JANUARY-JUNE 2015 PROGRAMS

Collector’s Events High end collector’s tasting events with Laura Catena in select markets and On-premise accounts. Launch Date: Ongoing

Advertising in Leading Wine Publications Advertising in leading publications such as Wine Spectator, Wine Enthusiast, and Wine & Spirits. Launch Date: Ongoing

National Accounts O -Premise Montblanc Program Incentive Program with Montblanc Pen Rewards for O -premise Chains in selected markets. Launch Date: January 1

High Altitude Chardonnay Focus Key selling tools to support Catena Classic and Alta Chardonnay, including a brochure. Launch Date: March 1

Blitz Week and Brand Kits Supporting 2015 Blitz Week activity with a comprehensive brand kit including brochures, talkers, videos, etc. Blitz week occuring in April. Launch Date: March 1

East Meets West Sushi Program East meets West with this Clean Slate and Sushi Program. Direct mailer, sushi counter rack displays, accompanying IRC for $2 o sushi or fresh fish, sell sheets and table tents will be available for this promotion. Launch Date: March 1

Kentucky Derby Program Exciting distributor executive sales incentive program tied to incremental cases of Cousiño-Macul Antiguas Reservas and/or all Leyda wines. Winners will receive trip of a lifetime to the 2015 Kentucky Derby. If interested, please speak with your local sales representative for goals. Launch Date: January 1

Sparkling Tasting Guide New guide highlighting all sparkling wines in our portfolio. This will include Moscato d’Asti, Prosecco, Cava, Grüner and other sparkling wines. Launch Date: April 1

Blitz Week Focus on Falesco/Vitiano wine blitz week occuring

in February. Date TBD. Launch Date: February 1

New Label POS and Display Pieces Boasting a fresh new look, F AT bastard’ s new label point of sale will be available year round. Fun, eye-catching topiary display pieces will also be available to support our new label launch. Allocation TBD. Launch Date: January 1

New Packaging and Red Blend Launch Announcing the launch of NEW High Note Andes 1,100 Meter Red Blend, along with a complete refreshed line look and supporting sales tools. Launch Date: January 1

12 Essential Iberian Wines, Portfolio and Map Release of a new brochure highlighting the essential Iberian wines and their corresponding selling points in addition to a revised and enhanced Iberian Portfolio and fold-out map. Available year round. Launch Date: January 1

KRIS Reds On-bottle Pours On-bottle necker to help drive Heart Rosso and Pinot Noir sales for KRIS. Each case will include six neckers and will be available year round. Launch Date: Ongoing

KRIS Society Direct Mailers 30,000 mailers will be sent to KRIS consumers who have registered to be apart of the KRIS Society receiving special o ers throughout the year. The first o er will be released in mid January with a $2.00 o KRIS wine coupon. A second mailer will be released in late April with a $3.00 o two bottles of KRIS wine coupon for Mother’s Day. Only valid in states where legal. Launch Date: January 1

Kissed by the Italian Sun Campaign Integrated consumer and distributor campaign to support June blitz. Consumers will have a chance to win KRIS summer fun packs, including logoe’d beach towels, Pinot Grigio-scented lip sun screen, etc. Distributor incentive for reps to receive either a $100 Sunglass Hut giftcard, or a $500 card to a high-end retialer such as Nieman Marcus, or Nordstrom, depending on level of incremental sales. Launch Date: April 1

Blitz Week Focus on KRIS wine blitz week occuring in June. Launch Date: June 1

Kentucky Derby Program Exciting distributor executive sales incentive program tied to incremental cases of Cousiño-Macul Antiguas Reservas and/or all Leyda wines. Winners will receive trip of a lifetime to the 2015 Kentucky Derby. If interested, please speak with your local sales representative for goals. Launch Date: January 1

Rosè Launch Announcing the launch of the NEW Los Dos Rosè, along with supporting sales tools. Launch Date: April 1

Blitz Week and Brand Kits Supporting 2015 Blitz Week activity with a comprehensive brand kit, including brochures, talkers, etc. Blitz week occuring in March. Launch Date: February 1

Springtime Fun Campaign Back by popular demand, Springtime Fun with Root: 1 returns in February, including a series of seven national cartoon ads in The New Yorker magazine, exclusive magnet necker o er and accompanying POS, and exciting Ticketmaster gift card incentives for distributor sales partners. Launch Date: February 1

Heritage Red Launch Announcing the launch of the NEW Root: 1 Heritage Red Blend, along with supporting sales tools. Launch Date: March 1

Portfolio Brochure and Map Discover the wide variety of wineries and wines of Winebow’s South American portfolio with this comprehensive brochure and matching map. A must for distributors and accounts! Launch Date: March 1

Stella Moscato Sweet with an Edge v2.0 Stella Moscato direct mailer to Winebow accounts introducing Stella with a FREE poster o er. Additionally, a necker will be available for a consumer purchase o er - buy Stella Moscato get a free poster. Launch Date: April 1

Spring Picnic Program NEW Tilia branded butterfly chairs and cross promotional coupon o er for dollars o deli & cheese items for the perfect picnic gathering. Launch Date: April 1

Alanera Launch and POS New value appassimento wine produced by Zenato called Alanera, which means “black wing” in Italian. Named for dark black skin of Verona’s indigenous grapes that make up the blend: Corvina, Corvinone, Rondinella. New Flow POS and video to support the wine launch. Launch Date: January 1

Alanera Advertising in Wine Spectator Alanera advertising in the Wine Spectator occuring in January, February, and March with a 1/2 page ad. Launch Date: January 1

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