Style Guide

City of Greensboro Communications Standards Manual

Introduction ...................................................................................................4 Who Needs This Guide?.................................................................................4 Why Is Style Important?.................................................................................4 Communications Goals..................................................................................4 Note from the City Manager’s Office.............................................................5 Logo & Seal Using the City Logo .......................................................................................6 Using the City Seal.........................................................................................8 Letters, Labels, and Faxes Printing Specifications...................................................................................9 Business Letters .............................................................................................9 Sample Business Letter ..................................................................................11 Sample Business Letter with Department Name ............................................12 Memoranda ....................................................................................................13 Sample Memo.................................................................................................15 Envelopes and Mailing Labels.......................................................................16 Fax Cover Sheets ...........................................................................................17 Sample Fax Cover Sheet ................................................................................18 Business Cards...............................................................................................19 News Releases and Media Advisories News Releases ................................................................................................20 Sample News Release.....................................................................................22 Media Advisories............................................................................................23 Sample Media Advisory..................................................................................25 Web Guidelines E-mail Standards ...........................................................................................26 Style for the Web ............................................................................................27 Departmental Intranet Sites ...........................................................................28 Web Graphics.................................................................................................28 Internet Images Guidelines ............................................................................29 Accessibility Guidelines .................................................................................30

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