wiredinUSA September 2015

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Reelex Packaging Solutions has signed four new licensees.

with our technology being protected by patents and trademarks, we believe is having a positive effect in expanding the use of Reelex versus knockoff alternatives.” Reelex technology is a proprietary method of coiling wire or cable into a precision-wound figure-eight pattern. The coil dispenses from the inside out, without twists, tangles or inertia, and is used to package low voltage cabling products. Licensees sign an agreement to use the Reelex system via equipment designed and manufactured by Reelex Packaging Solutions. Licensees are also obliged to use the Reelex trademark on their packages. The four new licensees are: Zhaolong (Zhejiang Zhaolong Cable), ZTC (Zhangjiagang Twentsche Cable), Sandmartin Electronic and The Siemon Company.

According to Reelex vice president of business development Timothy Copp, the company has never welcomed so many new licensees in a six-month period. Copp attributes improvements in the global economy and a successful education effort, aimed at differentiating genuine Reelex from imitators, as catalysts. “Our ongoing anti-counterfeit campaign is aimed at increasing recognition of knock-off packaging versus genuine Reelex,” says Copp. “End-users are becoming more aware that products in genuine Reelex packaging are far less prone to tangles, knots and damage to theproduct, andaredemanding that their suppliers provide them with products in stress-free packaging. This, in conjunction

wiredInUSA - September 2015

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