USD Magazine, Spring 1996

SPRING 1996 Volume 11 , Number J

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USD MAGAZINE

Sawing Tbe Seeds DI Success Teaching Business Strategies for a Global Marketplace By Jill Wagner '91 American businesses in the 1990s are facing fierce competition for consumer dollars. Success in the marketplace today requires out-producing and out-selling foreign-based companies in both domestic and international markets. As more U.S. firms move into the global arena, two School of Business Adminis– tration professors are teaching strategies to help businesses achieve world-class status.

EDITOR Trisha J. Ratledge CONTRIBUTING EDITORS Kate Cal!en Michael R. Haskins Jill Wagner '91 ART DIRECTOR V isual Asylum PHOTOGRAPHERS Pablo Mason

Jonathan Woodtvard ILLUSTRATION Amy Levine Troy V iss

Faith, Hape and Charily University Ministry Nurtures the Spirit of USD By Patti Testerman

THE UNIVERSITY OF SAN DIEGO

Just as the process of learning cannot be confined solely to a classroom, neither can the growth of the spirit be limited to any specific place or time. Recognizing that spiritual needs know no boundaries, USD's Office of University Ministry is growing to provide support and outreach to the USD community and beyond.

PRESIDENT A lice Bourke Hayes VICE PRESIDENT FDR UNIVERSITY RELATIONS

John G- McNamarn DIRECTOR OF PUBLIC RELATIONS Jack Cannon DIRECTOR OF ALUMNI RELATIONS John Trifiletti '78

Doing the Righi Thing By Michael R. Haskins

Complaints about the lack of ethics and morals in today's society abound. While many political pundits and newspaper columnists lament the moral decay of our society, however, a number of USD professors are addressing the need - and the desire - for new ways to examine ethics and reintroduce ethical principles into our lives. These professors have found that people in overwhelming numbers are looking for guidance in re-establishing ethics as a cornerstone of our society.

USD Magazine is published quarterly by the University of San Diego for its alumni, parents and friends. Editorial offices: USD Magazine, Publications Office, University of San Diego, 5998 Alcala Park, San Diego, CA 92110-2492. Third-class postage paid at San Diego, CA 92110. USD phone number: (619) 260-4600; emergency security: (619) 260-2222; disaster: (619) 260-4534. Postmaster: Send address changes to USD Magazine, Publications Office, 5998 Alcala' Park, San Diego, CA 92110-2492.

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