2015 Winter Sales Meeting Materials

DeVita: PRIMER of the Molecular Biology of Cancer, 2e

Pub Date: May Price: $99.99 Illustrations: 129 Bundle: Inkling Markets: researchers in oncology and hematology, fellows and practitioners

About the Book: •

36 chapters culled directly from Cancer, Principles and Practice of Oncology, 10 th edition, focusing on the science of cancer and 11 chapters focused on genetic testing of specific cancers • Fills the need for customers who don’t require comprehensive clinical content, but who do need the science Competition: • Weinberg: Biology of Cancer, 2013, Garland Science, $155 (much larger, for medical students) • Mendelsohn: The Molecular Basis of Cancer, Elsevier, 2014, $205 (comprehensive) • Tannock: The Basic Science of Oncology, McGraw Hill, 2013, $77 (aimed at beginners)

12/23/2014