2015 Winter Sales Meeting Materials

Markowitz: A Practical Guide to Dermoscopy

Pub Date: September Price: $99.99 Illustrations: 256 Bundle: Inkling Markets: Dermatology,

About the Book: •

Dermoscopy – practice of using small handheld device which uses polarized light to reveal details about skin lesions that aid clinicians in making a diagnosis about whether a lesion is cancerous or non-cancerous • Traditional methods (ABCD, CASH, 7-Point checklist, Menzies) to diagnosis make it difficult for residents and non-dermatologists to understand dermoscopy and to make the right diagnosis Key Features: • Chapters walk reader through each possible diagnosis for every color (brown, red, yellow, blue, pink/white) helping clinicians understand the lesion they’re seeing before making a diagnosis • Overview section provides instruction on how to incorporate into practice • Richly illustrated About the Author: • Orit Markowitz, MD – Associate Professor, Department of Dermatology, Mt. Siani School of Medicine, NY Competition: • Soyer: Dermoscopy: The Essentials, Elsevier, 2011 WKH Related Titles: • The Small series

family medicine, general practice, residents

12/23/2014