2015 Winter Sales Meeting Materials

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N UTRITION AND D IAGNOSIS -R ELATED C ARE , 8 E (continued)

S ELLING S TRATEGIES 3 Course Name (s): Internship/Clinical 3 Internships are coordinated by an Internship Coordinator, a faculty member within the Dietetic program. These are the faculty with the most influence on materials recommended to students accepted into an internship. This is the person you want to talk to and sample this book to. 3 All graduates need this book for professional reference. U PSELL 3 Can be packaged with any of our titles in the Nutrition program. D ISCOVERY Q UESTIONS 3 Who is the internship coordinator? 3 Who would be the best person to receive a copy of Sylvia, Escott-Stump's book: Nutrition and Diagnosis-Related Care, 8e? 3 Would you cosider giving this book to all of your graduates or packaging it with another book in the program so your students can receive it at a discount? 3 How do your students or interns access nutrition information when working with clients in the clinical site? 3 What's the biggest challenge your students have in the clinical when it comes to fact recall? 3 Escott-Stump is the book of choice for many graduate programs. What do you find is the book's greatest strength?

C OMPETITION No direct competition