2015 Winter Sales Meeting Materials

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M EMMLER ’ S T HE H UMAN B ODY IN H EALTH & D ISEASE 13 E (continued)

S ELLING S TRATEGIES 3 ROLL / LEADWITH TECHNOLOGY 3 Our #1 Selling A&P book so secure your rolls. 3 Do your research - every Health Professions account will have an A&P requirement - and this book was made specifically for this market. Find out who the decision-maker is and sample. 3 Get current users into a package and target the competitors listed here. 3 Sample the study guide. U PSELL 3 For a greater focus on medical terminology, package the text with Barbara Cohen’s, Medical Terminology: An Illustrated Guide 7e. 3 To increase students’ success and pass rates in the course, package the text with prepU. 3 To give your students even more opportunities to practice and review, package the text with the Study Guide. 3 To provide your students with the ultimate success package, bundle the text with prepU and the Study Guide. 3 To give your students a clinically based on-line lab experience without expensive equipment, package the text with A.D.A.M. Interactive Anatomy Online: Student Lab Activity Guide, 4e. D ISCOVERY Q UESTIONS 3 Do you use disease to teach basic concepts of A&P? • If YES, Memmler's Human Body in Health & Disease is our best selling A&P book that teaches basic concepts using disease. • If NO, show them Memmler's Structure and Function of the Human Body, 10e 978-1-60913-900-1. 3 Find out what their biggest teaching challenge is? (Lack of time, Assessment, Competency, Content Mastery, Engaging "todays" Learner, Retention, Pass Rates, Faculty Resources and Training) - For a detailed list of questions see the A&P Challenge and PrepU Solution Discussion Guide on OneSource. Engaging Today's Learner = The individualized learning experience of each student Faculty Resources and Training = PrepU is EASY - to TRUST and to ASSIGN 3 Are your students required to take Medical Terminology? • If YES, who teaches it and are you aware that Barbara Cohen also writes a Medical Terminology book? • If NO, show them in each chapter how Memmler reinforces and teaches the medical terminology needed to master that chapter. C OMPETITION Scanlon: Essentials of Anatomy & Physiology, 6e , F.A. Davis, 9/2010, $45.95 • Primarily for the nursing market - ask your instructors the % of their allied health professionals that go on to nursing compared to other health professions (nursing). • Target Sonography programs that are using Scanlon. • Has 12% of the market and is more nursing focused. Herlihy, The Human Body Health and Illness 5/e , Elsevier/Saunders, 12/2013, $58.85 • Low level and cartoony. • Has 12% of the market. Show how our book how our more sophisticated approach is just as accessible yet more appropriate for health professions. Thibodeau: The Human Body in Health &Disease, 5e , Elsevier,2/2013 • We have new takeaways with Memmler! • Demo PrepU that is what is winning us business. • Market Leader R ELATED S ETS 3 Text + SG: Package ISBN: 9781469896700 3 Text + PrepU 3 Text + PrepU: Package ISBN:9781496300966 3 Text + ADAM Lab Manual Package ISBN: 9781469896731 Pass Rates = This method of "testing to learn" and then remediating back to the book - often #1 issue. Time = PrepU's reporting tools and feedback on student performance. SHOW: MISCONCEPTION ALERTS! Competency = Adaptive Quizzing and Mastery Level's

3 Text + ADAM Lab Manual Package + PrepU ISBN: 9781496300973 3 Text + Cohen, Med-Term 7/e: Package ISBN: 9781469896724