2015 Winter Sales Meeting Materials

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A NATOMICAL L ANDMARK P ALPATION V IDEO AND B OOK , 1 E (continued)

S ELLING S TRATEGIES 3 Start with the video clips, as these are very much the star of this new title 3 Talk about how/where palpation is taught during each faculty conversation, and look for upsell opportunities for Maxwell through these conversations D ISCOVERY Q UESTIONS 3 How and when do you teach palpation? How well do students initially grasp this topic? • Maxwell is a one-of-a-kind resource that will better allow students to see how to palpate each muscle, and then review related content in the accompanying book. The combination of visual and written reinforcement will better help students master this concept. 3 Do you ever look for supplemental videos to help you teach palpation? • If so, Maxwell is your single source for all of the authoritative videos you need to help make this concept easy and accessible for students.

C OMPETITION No direct competition