ACA Collegiate Bass Fishing Series - Media Kit

COLLEGIATE BASS FISHING SERIES ASSOCIATION OF COLLEGIATE ANGLERS

#WEARECOLLEGIATEBASS

ASSOC I AT I ON OF COL L EG I AT E ANGL ERS

THE BEGINNING OF COLLEGIATE FISHING

2006 CHAMPIONS - NORTH CAROLINA STATE Christopher Craven (left) & Alexander Freeman (right)

Fifteen years ago, what was once a vision, and seemingly a long shot, beca- me a reality. Several dozen boats towed by college anglers made their way to Lewisville, TX in hopes of taking home the title of Champion in the first- ever BoatUS Collegiate Bass Fishing Championship presented by Cabela’s. The event had a great turnout, showcased the sport of college bass fishing to a national audience, and provided those anglers with a trail to compete on and represent their respective schools. As the old saying goes, “The rest is history.” Fast forward to now, and the BoatUS Collegiate Bass Fishing Championship presented by Bass Pro Shops is the longest-running major college event in existence. That one event held during the heat of September back in the early 2000s just outside of Dallas, TX has evolved into a year-round trail that boasts the strongest fields in the sport competing on the best lakes in the country. Withtheunwaveringsupportof sponsors, truededication fromtheanglers, and the greatest television exposure of any scholastic series, the Bass Pro Shop’s Collegiate Bass Fishing Series has established itself as the premier college fishing trail. The sport of college fishing is growing at an extreme rate, and the Association fo Collegiate Anglers is at the forefront of this movement because #WeAreCollegiateBass.

COLLEGIATE BASS FISHING SERIES ASSOCIATION OF COLLEGIATE ANGLERS

2018 CHAMPIONS - BETHEL UNIVERSITY Carter McNeil (left) & Cole Floyd (right)

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COLLEGE FISHING TODAY

350+ BASS FISHING CLUBS 15,000 COLLEGE ANGLERS 100+ SCHOOL RUN EVENTS 33% ARE FRESHMAN FOR 2019 SEASON

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COLLEGIATE BASS FISHING SERIES ASSOCIATION OF COLLEGIATE ANGLERS

TODAY’S COLLEGIATE ANGLER *Based on a survey of 400 of the top colegiate anglers competing in the 2018 ACA Championship

FISHES 16 TOURNAMENTS A YEAR

100+

DAYS SPENT FISHING ANNUALLY BY 90% OF COLLEGE ANGLERS

79% OWN A BOAT & TOW VEHICLE

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84% OWN 10+ ROD AND REEL COMBOS

80% ALSO HUNT

33% HAVE BEEN FISHING 10+ YEARS

78% TAKE ADVANTAGE OF OUR DISCOUNTS & INCENTIVES

OVERWHELMING FAVORITE

ALL COLLEGE ANGLERS ARE ACTIVE ON SOCIAL MEDIA

SCHOOL OF THE YEAR PROGRAM

The goal of every college fishing program is to win the Bass Pro Shops School of the Year title, there’s no doubt about it. This is the mentality of just about every school that participates in college bass fishing. Week in and week out, college anglers compete against each other on some of the best lakes in the country. To perform well, and even win one of those events, is a great accomplis- hment. Now take that type of success and duplicate it dozens of times throughout the season, and you are looking at the formula it takes to win the Bass Pro Shops School of the Year presented by Abu Garcia title. The ACA School of the Year program was the first program of its kind to rank collegiate bass fishing clubs across all circuits (ACA, B.A.S.S, FLW) and provide the first true national collegiate fishing rankings based on team performance on the water at numerous collegiate events. The program illustrates the continued growth in collegiate bass fishing with expectations of over 350 school fis- hing teams competing this season.

GARRY MASON HEAD COACH - BETHEL UNIVERSITY “We sat down with our guys at the first of fall, when they got there, and we said ok guys we’re setting our sites on school of the year. To me, this is the most prestigious award that any college team or program can win. ”

NEIL EIBELER, CEO OF PURE FISHING “Partnering with the ACA and Bass Pro Shops Collegiate Bass Fishing Series is exciting. We are committed to providing ang- lers with the highest quality reels and rods, and this sponsorship demonstrates our dedication to the sport and support for these young competitors.”

TREVOR M c KINNEY M c KENDREE UNIVERSITY ”School of the Year is one of the most important aspects of college bass fishing. This year, anyone on our team could catch a big sack of fish at any tournament. It will be exciting to see how the rest of the season goes.”

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2018 - BETHEL UNIVERSITY 2017 - BRYAN COLLEGE 2016 - UNIVERSITY OF ALABAMA WINNING SCHOOLS

COLLEGIATE BASS FISHING SERIES ASSOCIATIONOFCOLLEGIATEANGLERS

2015 - UNIVERSITY OF NORTH ALABAMA 2014 - UNIVERSITY OF NORTH ALABAMA 2013 - UNIVERSITY OF LOUISIANA-MONROE 2012 - ARKANSAS TECH UNIVERSITY

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DISCOUNTS & INCENTIVES

With the right gear and equipment, an angler can accomplish any goal they set their mind to. Com- bine that with plentiful support and resources from industry leaders and those dreams can become a reality. The ACA and Bass Pro Shops Collegiate Bass Fishing Series provide brands with a plat- form to access some the best young names in college fishing. Not only do these anglers represent the future of professional bass fishing, but they also represent the future consumer base for the industry. As the- se student anglers graduate college, they will ob- tain jobs and begin earning a disposable income that will be used to purchase new equipment ran- ging from rods, reels, baits, all the way to boats. The exposure provided by the ACA through event banners, various signage, e-blasts, and other graphic components places your logo in front of thousands of college anglers. Over the past 15 years, partnerships with the ACA and this tour- nament series have proven to be the most effe- ctive way to get products in the hands of young anglers, thus developing a great deal of brand lo- yalty.

COLLEGIATE BASS FISHING SERIES ASSOCIATIONOFCOLLEGIATEANGLERS

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DISCOUNTS & INCENTIVES

COLLEGIATE BASS FISHING SERIES ASSOCIATION OF COLLEGIATE ANGLERS

“It is really important to us to support these young anglers coming up through the ranks. This is our next wave of cust- omers and tournament anglers.” - Curt Hill: Advertising Manager, Power-Pole

78% TAKE ADVANTAGE OF OUR DISCOUNTS & INCENTIVES

Exposure of the brand to this group of anglers is important because they will continue the legacy and traditions of the outdoors. This group is on the verge of having discretionary income and by show- ing support for the events they participate in we can create loyal customers as they create the next wave of future anglers.

TELEVISION The fastest way to reach the largest audience possible is through television. On an annual basis, the ACA airs nearly 300 half-hours of programming that rea- ches 240 million viewers. As the only dedicated collegiate television series, the Bass Pro Shops Collegiate Bass Fishing Series delivers action-packed covera- ge from each of its events. Show episodes contain tournament action, sponsor highlight segments, and an in-depth update regarding the Bass Pro Shops School of the Year presented by Abu Garcia. The growth of the tournament trail over the years can be credited in large part to the exposure gained through airings on national television.

MILLION VIEWERS REACHED ANNUALLY 300 HALF-HOURS AIRED ANNUALLY

We have more televised hours across multiple networks than any other collegiate organization. CLICK HERE TO WATCH OUR EPISODES

COLLEGIATE BASS FISHING SERIES ASSOCIATION OF COLLEGIATE ANGLERS

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DIGITAL CONTENT Digital platforms provide 24/7 access to view content. The ACA and Bass Pro Shops Collegiate Bass Fishing Series stream con- tent across many different platforms. Those platforms include YouTube, Roku, Amazon Fire TV, Apple TV, Android TV, and many more. Here you will find full episodes, sponsor highlights with anglers, and other exclusive content.

150,000 PROVIDED BY DIGITAL PLATFORMS ADDITIONAL VIEWERS

COLLEGIATE BASS FISHING SERIES ASSOCIATION OF COLLEGIATE ANGLERS

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Live coverage being available across so many platforms is essential to each event being able to bring even more exposure to collegiate fishing, anglers, and our partners.

LIVE COVERAGE Live Streaming has become one of the most impor- tant aspects of tournament bass fishing coverage. At each tournament, we provide live streaming of content consisting of weigh-ins, podcasts, on-the- water coverage, sponsor interviews, and commenta- ry from anglers. In 2019, the Bass Pro Shops Colle- giate Bass Fishing Series will provide live streaming across even more outlets. This coverage can be vie- wed in real-time via Roku, Amazon Fire, Apple TV, social media, college series website, and YouTube.

VIEWERS ENGAGE WITH EACH LIVE COVERAGE EVENT

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SOCIAL MEDIA One of the most popular outlets for communication and marketing among today’s generation of college students is through social me- dia. Many of the people in this demographic spend multiple hours a day browsing, commenting, and sharing content across multiple platforms. Nowhere is this more evident than through our day to day interacti- ons with followers on the many social media channels for the Bass Pro Shops Collegiate Bass Fishing Series. Daily, we are tagged in content from the anglers, as well as receive direct messages re- garding items such as tournament information and discount codes. College anglers are constantly in search of fresh, interesting con- tent, and social media provides an avenue through which to engage them.

@CollegiateBassChampionship

@collegiatebass

@collegiatebass

COLLEGIATE BASS FISHING SERIES ASSOCIATION OF COLLEGIATE ANGLERS

#wearecollegiatebass

OVERWHELMING FAVORITE

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The #WeAreCollegiateBass Podcast is the exclusive podcast of the Bass Pro Shops Collegiate Bass Fishing Series. With a new episode dropping weekly, the #WeAreCollegiateBass Podcast covers the entire college fis- hing tournament scene and discusses a variety of current topics and news. The discussions include topics such as the growth in youth fishing, angler and coach interviews, School of the Year coverage, sponsor information, tournament results, and much more. The #WeAreCollegiateBass Podcast is dedicated to providing the college angler, as well as all other listeners, with the latest news and information regarding college fishing.

COLLEGIATE BASS FISHING SERIES ASSOCIATION OF COLLEGIATE ANGLERS

#wearecollegiatebass PODCAST SERIES

LISTEN TO OUR PODCAST CLICK HERE

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WHAT OUR PARTNERS ARE SAYING

CHRISTINE WAMSLEY · DIRECTOR OF SPONSORSHIPS · BASS PRO SHOPS & CABELA’S ”Bass Pro Shops founder and conservationist Johnny Morris is passionate about introducing new audiences to the sport of fishing. We’re excited to contribute to the rising popularity of col- legiate fishing as part of our broader efforts to connect more people to nature.”

MATT RAYNOR · MARKETING DIRECTOR · RANGER BOATS ”One of the things I think that’s the most appealing about college fishing is just the snapshot that this gives you for the future of the sport. We’ve got our future customers here, the next generati- on of anglers. It’s an amazing opportunity to get them in our product, get first-hand experience, and develop that relationship early.” DAVID ITTNER · TOURNAMENT, SPONSORSHIP AND PRO STAFF MANAGER · YAMAHA MARINE GROUP ”We want to commend the Association of Collegiate Anglers for their accomplishments year after year in promoting these events. We see our future in these Collegiate Anglers and will remain committed to the Bass Pro Shops Collegiate Bass Fishing Series again for 2019.”

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RANGER CUP CHALLENGE

The Ranger Cup Challenge is the only tournament of its kind that ta- kes the highest qualifier from two top college trails and allows them to compete against one another for thousands of dollars in scholarships and prizes. Ranger Boats, an indu- stry leader in their field, partners with the ACA and FLW to host the Ranger Cup Challenge. Qualifying anglers are treated to an all expense paid trip where they will compete in a one-day event to de- termine a winner. For more than 10 years now, the Ranger Cup Challen- ge has rewarded some of college fis- hing’s finest young anglers for their dedication to one of the greatest

brands in the sport. The Ranger Cup Challenge can be viewed nationwide through both television and digital platforms. “Fishing these collegiate tournaments gets your name out there, especially having a televised event with only two teams. It promotes the guys in both boats unlike any other tournament. It’s an awesome opportunity.” - Sloan Pennington: University of North Alabama, Winner of 2017 Ranger Cup University

The ACA and Ranger Boats have been providing anglers with this once-in-a-lifetime experience for nearly 10 years and counting.

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MARKETING OPPORTUNITIES

The ACA values each partnership forged with sponsors through the Bass Pro Shops Collegiate Bass Fishing Series. Sponsor support is what fu- els tournament fishing and provides these young college anglers with the tools needed to compete at a high level. The ACAworks to provide custom marketing packages for any budget. Deliverables available through various levels of sponsorship: - Direct access to thousands of anglers - Logo placement and product exposure through e-blasts, on-site activation, and more - Billboard tagline and logo usage in television and digital airings

COLLEGIATE BASS FISHING SERIES ASSOCIATION OF COLLEGIATE ANGLERS

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SPONSORSHIP PACKAGES *We can customize any package for any level of sponsorship – here are a few samples

• On-site Activation

- Banners with your logo - Your logo on Weigh-In Panel - Acces to have a display and interact at any ACA-run tournament, including Championship • Your logo on every E-blast • Press Relase announcing partnership/support of collegiate fishing • Your Logo on CollegiateBassChampionship.com • Sharing and tagging your brand on social media posts • Production of 15-second commerical spot to be included in every digital airing of the Series

COLLEGIATE BASS FISHING SERIES ASSOCIATIONOFCOLLEGIATEANGLERS

KEEPER PACKAGE $5,000

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SPONSORSHIP PACKAGES *We can customize any package for any level of sponsorship – here are a few samples

#wearecollegiatebass PODCAST SERIES Presented By

• All deliverables included in previous level • Billboards in 3+ episodes, seen nationally/regionally throughout year • Commercial airings nationally and regionally • Creation of discount and/or contingency program • Minimum of 4 exclusive eBlasts • Presenting sponsor of angler meals • Product vignette produced and featured within Series’ digital content • Video clips featuring partner at tournaments provided for their usage as well • Presenting sponsor of #wearecollegiatebass Podcast

COLLEGIATE BASS FISHING SERIES ASSOCIATIONOFCOLLEGIATEANGLERS

LUNKER PACKAGE $20,000+

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SPONSORSHIP PACKAGES *We can customize any package for any level of sponsorship – here are a few samples

• All included in previous levels • Product exclusivity

COLLEGIATE BASS FISHING SERIES ASSOCIATIONOFCOLLEGIATEANGLERS

• Title sponsorship of selected/available event • Commercial & Billboard in every Series episode • Production of a :30 commercial spot, if needed

CHAMPION PACKAGE $75,000+

• Additional exposure within other CarecoTV assets such as Americana Outdoors presnted by Garmin and Bass Pro Shops Fisherman’s Handbook.

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2019 SCHEDULE

TEXAS LUNKER CHALLENGE - Presented by Mossy Oak Elements February 3, 2019 - Umphrey Family Pavilion - Sam Rayburn Reservoir, TX This is the second year that Bass Pro Shops Collegiate Bass Fishing Series kicks off the 2019 season with this big bass event that is loaded with prizes. Every angler in the field will weigh only one bass to earn points towards the Bass Pro Shops School of the Year presented by Abu Garcia standings, as well as win a wide range of great prizes.

TEXAS LUNKER CHALLENGE

PRESENTEDBY

BASS PRO SHOPS COLLEGIATE BIG BASS BASH Presented by Berkley March 9-10, 2019 - Paris Landing State Park - Kentucky Lake, TN

BIG BASS BASH PRESENTED BY

This angler-favorite event that we all look forward to. Big bass, 2-day tournament, 4 daily sessions with the top 10 from each session winning prizes from the sponsored session. In 2018, we had over 480 anglers from 75 universities/colleges participate.

BOATU.S. COLLEGIATE BASS CHAMPIONSHIP Presented by Bass Pro Shops May 23-24, 2019 - McFarland Park - Pickwick Lake, AL

AFTCO COLLEGIATE BASS OPEN October 26-27, 2019 - Lake Dardanelle State Park - Lake Dardanelle, AR This ACA major event moved from the Spring to the Fall in 2018 and sported a new format compared to years past. This event draws an elite field of college anglers and will be the first major event to have a drastic impact on the chase for Bass Pro Shops School of the Year Presented by Abu Garcia for the 2019-2020 season. Every year, this event brings 400 of the best collegiate anglers to Florence, Alabama to compete for the National Champion title at the BoatUS Collegiate Bass Fishing Championship presented by Bass Pro Shops. The weeks long activities all lead up to the final showdown on the famed Pickwick Lake and the best of the best competing to be crowned champions!

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COLLEGIATE BASS FISHING SERIES ASSOCIATION OF COLLEGIATE ANGLERS

ASSOCIATION OF COLLEGIATE ANGLERS 5717 Northwest Parkway Ste. 104 San Antonio, TX 78249 Phone: 210-697-8081 Email: college@carecotv.com _____________________________________ Facebook: Collegiate Bass Championship Instagram: @collegiatebass Twitter: @collegiatebass YouTube: College Bass Fishing Website: CollegiateBassChampionship.com