Purolator Global Brand Standards 02-22-17

TABLE OF CONTENTS

3

INTRODUCTION

4

PUROLATOR BRAND STORY

5

BRAND POSITIONING

6

BRAND STANDARDS FOR THE NEW PUROLATOR

7

LOGO USAGE

12

TYPOGRAPHY

14

PACKAGING

15

DESIGN EXECUTION

For all questions or design approvals regarding the Purolator brand, please contact Tina Davis at tina.davis@pureoil.com or 919-926-4150.

Global Brand Standards

2

PUR53240_PurolatorBrandStandards_M.indd 2

2/22/17 2:14 PM

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