EoW September 2010

The International Magazine for the Wire and Cable Industries

Future homes – future industry Much of the wire and cable industry will be attending wire China this month. The previous wire China followed the 2008 Olympic Games. Not to be outdone, this year’s exhibition will be held at the same time and in the same city as theWorld Expo 2010 (described as “the Olympic Games of the economy, science and technology”). Running from 1 st May to 31 st October the Expo expects 200 participating nations, and up to 70 million visitors. The theme of Expo 2010 is “Better City, Better Life,” representing “the common wish of all mankind for a better living in future urban environments.” It’s not just the timing and the location that link these two events. Despite a recession, demand for wire and cable, and research into both conductors and insulators, has been relentless. With better city living focused on environment, work and communication it’s easy to see the relevance of wire, cable and fibre optics. Energy, however generated, will always be needed for heat, light and to keep computers and machinery running; and energy demands fast, rugged, reliable cables to distribute it. For work, leisure and education fast broadband Internet connection has become widely expected and almost essential. In certain countries – Finland, for example, where there is a large rural population – it has even been made a human right. website (www.expo2010.cn) explains that, for its 184 days, “Participants will display urban civilisation to the full extent, exchange their experiences of urban development, disseminate advanced notions on cities and explore new approaches to human habitat, lifestyle and working conditions in the new century. They will learn how to create an eco-friendly society and [how to] maintain the sustainable development of human beings.” Expo 2010’s promotional

* US$33 purchase only Front cover: Zumbach Electronic AG See page 103 for further details

E ditor :........................................ Gill Watson F eatures E ditor (USA) : ..........Dorothy Fabian E ditorial assistant : .................Christian Bradley D esign /P roduction : ................Julie Tomlin P roduction : ...............................Lisa Benjamin S ales M anager : ........................Paul Browne S ales & M arketing : .................Giuliana Benedetto ( I nternational ) Italy Hendrike Morriss Germany, Austria, Switzerland Linda Li 中文 Jeroo Vandrevala India A dvertisement C oordinator : ............................Liz Hughes A ccounts M anager : ................Richard Babbedge S ubscriptions : ...........................Liz Hughes P ublisher : ..................................Caroline Sullens F ounder : ....................................John C Hogg

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A visit to World Expo 2010 would be a day to remember, and should serve to remind the industry that future opportunities for wire and cable must be almost endless.

US copies only : EuroWire (ISSN No: 1463-2438) is published bi-monthly by INTRAS Ltd and distributed in the US by DSW, 75 Aberdeen Road, Emigsville, PA 17318-0437. Periodicals postage paid at Emigsville, PA. Postmaster : send address changes to EuroWire, PO Box 437, Emigsville PA 17318-0437 www.read-eurowire.com © 2010 Intras Ltd, UK ISSN 1463-2438

Gill Watson

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