THSO Annual Report 2022-23

SOCIAL MEDIA ENGAGEMENT

Instagram Followers

Average Reach per Day

# of Followers

Men: 32%

1,039

76

Women: 69%

Instagram Audience Demographics

20

19.1

14.9

15

13.9

10.7

10

8.3

7

6.5

Percentage

6

5

3.8

3.6

3.4

2.8

0

18-24

25-34

35-44

45-54

55-64

65+

Facebook Demographics

Women

Men

15

16