臺大管理論叢 NTU Management Review VOL.28 NO.2

NTU Management Review VOL. 28, No. 2 August 2018

Associate Editor David Ming-Huang Chiang, National Taiwan University Associate Editor San-Lin Chung, National Taiwan University

Publisher Ruey-Shan Guo, National Taiwan University Editor-in-Chief Shu-Cheng Steve Chi, National Taiwan University

Area Editors (in alphabetical order)

Chia-Wei Kuo, National Taiwan University (Operation & International Management) Yung-Chih Lien, National Taiwan University (Strategy & International Business) Hsiou-Wei Lin, National Taiwan University (Accounting) J. Chris Lin, National Taiwan University (Marketing & International Business)

Chung-Jen Chen, National Taiwan University (Strategy & Technology Management) Wu-Chun Chi, National Chengchi University (Accounting) Yao-Min Chiang, National Taiwan University (Finance) Aichia Chuang, National Taiwan University (Organization & Human Resources) Yi-Ching Hsieh, National Central University (Marketing) Jia-Chi Huang, National Chengchi University (Organization & Human Resources) Carl R. Chen, University of Dayton, USA Kevin C. W. Chen, Hong Kong University of Science and Technology, HK Ming-Jer Chen, University of Virginia, USA Sheng-Syan Chen, National Chengchi University Martin Dresner, University of Maryland, USA Rong-Ruey Duh, National Taiwan University Larry Jiing-Lih Farh, Hong Kong University of Science and Technology, HK Raymond A. Friedman, Vanderbilt University, USA Pervez N. Ghauri, King's College London, UK Vidhan K. Goyal, Hong Kong University of Science and Technology, HK Allaudeen Hameed, National University of Singapore, SGP Paul S.C. Hsu, Yuan Ze University Mao-Wei Hung, National Taiwan University

Advisory Board (in alphabetical order)

Cheng-Chen Lin, National Pingtung University of Science and Technology Hao-Chieh Lin, National Sun Yat-sen University Wen-Ting Lin, National Cheng Kung University Chi-Chun Liu, National Taiwan University Nien-Chi Liu, National Central University Chorng-Shyong Ong, National Taiwan University T. K. Peng, I-Shou University Jiuh-Biing Sheu, National Taiwan University Hsien-Tung Tsai, National Taipei University Wei-Chi Tsai, National Chengchi University Chih-Ping Wei, National Taiwan University Chi-Cheng Wu, National Sun Yat-sen University Hsueh Liang Wu, National Taiwan University Soushan Wu, National Taiwan Normal University Amna Kirmani, University of Maryland, USA Cheng-Few Lee, Rutgers University, USA Ting-Peng Liang, National Chengchi University Shuei-Shen Liu, Ming Chuan University Rajan Nataraajan, Auburn University, USA Sharon K. Parker, University of Western Australia, AUS Jay Ritter, University of Florida, USA Jason Shaw, Hong Kong Polytechnic University, HK Michael J. Shaw, University of Illinois, USA Shyam Sunder, Yale University, USA Riki Takeuchi, University of Texas at Dallas, USA Wenpin Tsai, Pennsylvania State University, USA Tswen-Gwo Wang, National Central University Michel Wedel, University of Maryland, USA Anne Wu, National Chengchi University Jing Zhou, Rice University, USA

Shih-Chang Hung, National Tsing Hua University Aparna Joshi, Pennsylvania State University, USA P.K. Kannan, University of Maryland, USA

Editorial Board (in alphabetical order)

Kuo-Hsiung Chang, Tunghai University Houn-Gee Chen, National Taiwan University Jeng-Fang Chen, Macquarie University, AUS Liang-Hsuan Chen, National Cheng Kung University Shyh-Jer Chen, National Sun Yat-sen University Yeh-Ning Chen, National Taiwan University Jyh-Shen Chiou, National Chengchi University Hung-Chang Chiu, National Tsing Hua University Kuan-Nan Chou, National Chengchi University Seng-Cho Chou, National Taiwan University Chih-Hsun Chuang, National Chung Hsing University Huimin Chung, National Chiao Tung University Min-Ping Huang, Yuan Ze University

James J. Jiang, National Taiwan University Tsun-Siou Lee, National Taiwan University Bou-Wen Lin, National Taiwan University

Distributed by College of Management, National Taiwan University TEL: 886-2-33661026, 886-2-33665404 FAX: 886-2-23635658 E-mail: ntupmcenter@ntu.edu.tw http://review.management.ntu.edu.tw

Date of Foundation: May 1990 Next Issue: December 2018 Copyright © 2018 by the College of Management, National Taiwan University. All rights reserved. Printed by Cabin, Corp.

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