Strategic Sales Leadership Programme Brochure

Strategic Sales Leadersip Programme Organise and develop a top class sales function. At Cranfield, we know first-hand about the demands on Sales Directors to grow revenues. Organising a top class sales function is a challenging task. It encompasses the building of an effective sales organisation, working with key stakeholders across the business, nesting sales strategy within the overall business strategy, and of course, being intimately connected with and deeply knowledgeable about the market. Our Sales Directors’ Programme is the only researched based programme for Sales Leaders in Europe. The programme gives you the skills and tools you need to successfully develop your sales function, engage customers and lead your sales teams. The strategic sales programme provides a unique opportunity to:

• Increase profitability through sales strategy. • Align sales with your business strategy.

• Understand and then reverse all areas of sales underperformance. • Focus on strategic selling to develop sustained competitive advantage. • Make the personal transition from sales manager to sales director, or give you the confidence that you have done so.

To book contact: Cranfield Executive Development team Tel: +44 (0)1234 754500 Email: execdev@cranfield.ac.uk

For more information visit: www.cranfield.ac.uk/som/sdp

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www.cranfield.ac.uk/som/sdp

+44 (0)1234 754500

execdev@cranfield.ac.uk