Strategic Sales Leadership Programme Brochure

Programme content and design The Sales Directors’ Programme is a four-day residential event at Cranfield School of Management. There is also a follow up day a few weeks later, to reflect on and apply learnings to real problems within your organisation. Taught by experienced faculty, you will benefit from the creative practices, diverse ideas, success methods used to overcome challenges that your peers and faculty have faced in a range of sectors. The practical design of the programme walks you through four key elements of a Sales Director’s responsibility: strategy, structure, measurement and people development. This ensures that you are fully equipped with the state-of-the-art tools and frameworks to successfully develop your function in order to easily achieve better long term performance. Organisations that have already benefited from the Sales Directors’ Programme include: • Coca-Cola Enterprises Ltd. • EDF Energy. • Go Ape. • HSBC. • Lily’s Kitchen. • Scania GB Ltd.

• Scottish & Southern Energy Plc.

“The course puts light on your business

(no matter what business sector you are in). The experience that I learnt in four days meant that I wanted to put it to work as soon as I was back at my desk. The course notes gave me a firm base on how to tackle future challenges in the world of sales.”

Colin Kirkpatrick, International Business Development Manager, Emtelle UK Ltd.

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