September 2017 Board Book

Avocado Blue Cheese Dip

California Chocolate Chia Seed Pudding

Impressions: 1,042,133

Impressions: 137,424

Views: 236,919

Views: 33,106

Search Engine Marketing: Our goal in 2017 is to build off the strategy put in place last year – focusing on more highly qualified traffic that will stay longer and engage more. We’ve optimized our search efforts to drive quality traffic rather than quantity. We will continue to measure bounce rate, pages per session and time on site, and we will continue to optimize. Additionally, we are focusing our efforts on appearing in more competitive search queries and improving our average position. Q2 2017 has been the quarter of search optimization for CMAB. Google has updated their algorithm and ad features making a page’s content clearer to the user. As a result, we are optimizing our ad copy and bids, driving the most qualified users and traffic to realcaliforniamilk.com. To date, we have already served 10% more impressions than last year’s total between search and display ads. Though our average position has remained steady, our CTR (“click through rate”) has raisen slightly and should continue to increase as optimizations to ad copy and URL’s are made. Below is a snapshot of last year’s search performance and top-performing ads from 2016 and to date in 2017. Paid Search 2016 (Through end of Dec. Includes search and display) Impressions Clicks CTR Avg. Position 14,579,900 160,622 1.10% 1.6

2016 Search Ads