September 2017 Board Book

COMMUNICATION SERVICES

FOOD SAFETY & SUSTAINABILITY ______________________________________________________________________________ Importance • Meet consumer demand for authentic food and farming stories by using California dairy producers as storytellers • Gather and incorporate sustainability facts and insights to support California as the gold standard • Ensure CMAB is prepared in the event of an issue in its international business markets • Keep CMAB staff up-to-date on news, trends and issues impacting the dairy business Dairy Leadership & Integration • California Dairy Farmers Social Team CMAB amplified social media posts on Real California Milk channels and made weekly content recommendations to the farmer team members to encourage positive conversation about California dairy in their social communities. Social team members participated in a milk toast on World Milk Day (see below). CMAB vetted farmers as potential new social team members to ensure statewide representation.