September 2017 Board Book

impressions. Participants shared recipes, unique uses and favorite ways to “swap in” Hispanic dairy products into their everyday repertoire. • Infographic CMAB created a Hispanic Dairy Mix and Match infographic for national distribution. The piece familiarized consumers with Real California Hispanic style dairy products and their different flavors and attributes, as well as provided inspiration for incorporating into beloved home recipes. The infographic received 33.5M impressions across 522 placements. National Butter Day • California Dairy Princess Nicole Sanders visited the Armstrong & Getty show on KSTE- AM in Sacramento to promote the goodness of fresh-churned butter made with Real California Milk. The show reaches over 1.7M listeners across California, Utah, New Mexico, Oregon, Arizona and Washington State. June Dairy Month/World Milk Day • CMAB worked with the California Department of Food & Ag. to secure a governor’s proclamation of June as “Real California Milk Month”, which was announced in a press release distributed on the wire service throughout the state.

• CMAB organized a World Milk Day toast with CMAB board members and California Dairy Social Team members: