September 2017 Board Book

Farmer: This year, the Growing Up Dairy series has expanded into “California Dairy Stories” which we began posting at the end of August. This content focuses around food moments on the farm, hobbies of the farmers and sustainability. There are 12 videos total.

Growing Up Dairy Impressions: 1,277,032 Video Views: 624,300 Reactions/Comments/Shares: 7,166

PR: Every month, we incorporate posts from public relations content, including dairy articles, happenings on the farms, and any news related to our sponsorships with our partners. During June, CMAB partnered with the Great American Milk Drive for National Dairy Month to bring awareness to childhood hunger and promoted the Dairy Council of California’s public awareness campaign for Summer Meals programs.