September 2017 Board Book

Reach: April – July 2017: 104.6 M

Key Message Pull-Through

“California is the number one dairy state in the whole nation.” - Nicky Sanders, Armstrong & Getty Show interview “Try Real California Milk post-gym. Milk has more protein for muscle strength than other beverages – w/o added calories & sugars” – Nurse Barb Dehn

Objective: June Dairy Month

Objective: Marginalize Margarine

California Dairy Princesses, CMAB Spokesperson Nurse Barb Dehn and California press release help promote the nutritional benefits of Real California Milk

Dairy Princess Nicky Sanders represented the California dairy industry and promoted Real California Milk butter during an interview on the Armstrong & Getty Show

Total Reach: 426K Impressions

Total Reach: 1.7 M Impressions

Objective: Expand Ethnic Foods

Nationally distributed Hispanic Dairy Flavor Trail infographic along with social media micro-influencers, promoted Hispanic style dairy products

Total Reach: 80.5M Impressions