September 2017 Board Book

Trade Shows California State Fair, July 14-30, 2017, Cal Expo, Sacramento, CA

The CMAB displayed educational panels in the culinary arts building focusing on nutrition, healthy land use, the dairy industry’s contribution to communities and cow comfort for the length of the event. Dairy processors had an opportunity to sample California cheese and dairy products to thousands of attendees at a State Fair sponsored booth in the culinary arts building. California dairy purveyors discussed and shared the quality of their dairy products. Western Foodservice & Hospitality Expo, August 27-29, 2017, Los Angeles, CA The CMAB participated in the Western Foodservice & Hospitality Expo (WFHE) in Los Angeles this August with a 20’ x 50’ booth space. Fourteen processors were represented at this three-day show and all sampled California dairy products to a large audience. Culinary Consultant, Mark Todd and staff created several hot and cold recipes featuring Real California Dairy products from participating processors. This foodservice industry show continues to be one of the best attended and most successful shows for generating quality foodservice leads. Pizza & Pasta Northeast, October 17-19, 2017, Atlantic City, NJ For the first time, the CMAB will exhibit and attend the Pizza & Pasta Northeast Show. This is a brand new foodservice show in Atlantic City and is a “sister show” to our wildly successful Las Vegas Pizza Expo. There will be several processors showcasing a wide variety of dairy products. Private Label Manufacturers Association Show, November 12-14, 2017, Chicago, IL For the second time, the CMAB will be attending the PLMA show in Chicago. This show will have a variety of buyers from all over the country looking to source their private label programs. We will have eight processors attending PLMA. They will be sampling products that feature the Real California Milk or Cheese seal.