September 2017 Board Book

the 1 st shipment by ocean to be 20MT.

• Crystal Creamery/Butter As Crystal Creamery is going to be doing retail butter mid-2018, we delivered this news to Korean customers. As of the end of June, Ellies Foods, Bumho Trading, and Jenico are interested in butter. We gathered this information to let Crystal Creamery know. • Sunin Sunin was looking for heavy cream with 35-36% butter fat. We introduced Rockview Farms and SSI. We invited Sunin to the IDDBA show and arranged the meeting with Rockview Farms. Sunin visited the facilities and had a positive feedback on Rockview Farms. We expect Sunin to test Rockview Farms products soon. • Sales Competition Collaboration with CJ Freshway CJ Freshway is importing around 12MT of cream cheese from CDI per month and distributing them to bakery chains. CJ Freshway would like to increase the market share of CDI cream cheese in manufacturing facilities, mass foodservice, café and restaurant industry. We proposed the sales competition of CDI cream cheese and the promotion will be executed in July and August. We are going to have a training session, inviting almost 300 sales staff, to introduce and educate them on CDI cream cheese and CA dairy products. • Bakery In-House Recipe Contest using California Cream Cheese (Bread&Co) Bread&Co., a bakery brand with 73 stores nationwide, is using CDI cream cheese and purchasing 0.5-0.7MT per month. To increase the amount of cream cheese consumed and make them use CA cream cheese for a larger variety of bakery and cake products, we proposed an in-house recipe contest, inviting the R&D staff and store managers/staff, to develop new bakery recipes using CA cream cheese as a main ingredient and/or theme of the recipe. The awarded recipes will be sold at Bread&Co stores and we will promote these new cream cheese bakery products. We had training sessions to make participants of the contest learn CA cream cheese. For the preliminary screening of candidates, all candidates submitted the recipe by paper and we selected 10 teams for the final judge. The demonstration contest will be held on July 6 th . Demos, Trade Promotion & Other Spending

• California Cheese Test Market Promotion Collaboration with Hyundai Green Food