HMA Marketing | 10 Creative Ways to Upgrade Your Brand

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1 CREATIVE WAYS TO UPGRADE YOUR BRAND

NO ONE LIKES DUST Much like your wardrobe, smartphone or eyeglasses, your marketing materials eventually wear out. That’s a critical issue because your company’s visuals and voice—your brand—drive how you’re perceived by your customers. Do they think you’re authentic, interesting and relevant? Or outdated, disconnected and tired? We’ve put together the 10 most sought-after creative packages that help our clients keep their brands fresh and stay successful.

BUSINESS DEVELOPMENT PACKAGE Are you the same company everywhere you go? When you send an email, mail a letter or hand a business card to a prospect, are all of those pieces working in tandem to effectively express your brand story? If not, a business development package is a great way to make sure your graphic identity is consistent across mediums.

1. BUSINESS DEV PACKAGE 2. HOMEPAGE FACELIFT 3. LOGO DESIGN/REDESIGN 4. COMPLETE LOGO PACKAGE 5. BROCHURE 6. DIRECT MAIL POSTCARD 7. CONTENT DEVELOPMENT 8. COPYWRITING RETAINER 9. SOCIAL MEDIA VIDEO 10. EMAIL + FB CAMPAIGN

Package includes: • One-paragraph description of your company (your “elevator pitch”) • Logo usage specifications • Business card design

• Letterhead, envelope and label design

• Custom email signature • Two rounds of revisions • Printing and shipping available for additional cost

$1 , 800 to $2 , 500

HOMEPAGE FACELIFT

Today’s travelers do their homework before booking accommodations. They read reviews, check out hotel websites and search for the best price before making a reservation. What story is your website telling? Most importantly, when is the last time you updated your homepage? If you don’t grab a prospective guest right away, they may soon click away to another hotel. Refreshing your homepage is a simple way to update the look and feel of your website, so you can be sure you’re putting your best foot forward.

Package includes: • Research and strategy for content development • New copy for your homepage • Files provided to your webmaster for uploading

• New images for your homepage (photo purchasing extra) • Two rounds of revisions

$2 ,000 to $2 , 500

BEFORE

AFTER

LOGO DESIGN/ REDESIGN Your logo says a lot about who you are. A crisp, modern logo suggests a clean, updated hotel. An amateur or dated logo might make someone keep scrolling to the next property. And unless your business model is static, you might be a different property now than you were when your logo was created. If you’re not ready for a brand refresh but do feel you need some modernizing, a new logo can be just what you’re looking for.

Package includes: • Research, strategy and initial design for three logo concepts • Logo usage specifications,

• Horizontal, vertical and social media versions of your final logo • Two rounds of revisions

defining where, when and how to use your new logo

$1 ,750 to $2 ,000

COMPLETE LOGO PACKAGE Do you have all versions of your logo at hand? CMYK for print, RGB for digital, color, black and white, high- and low-resolution? Instead of always having to hunt down the right version, enjoy access to your logos in one place. We’ll create all versions of your logo then upload them to a landing page that your vendors can access easily. Your brand will look professional, and you’ll have one less thing to worry about. Package includes: • Your logo in the following formats: PNG (RGB), JPEG (RGB) and EPS (CMYK) • A custom landing page with links to download your logos

$500 to $1 ,000

Color icon - PNG (RGB)

Color icon - JPEG (RGB)

Color icon - EPS (CMYK)

Color horizontal fine art - PNG (RGB)

Color horizontal fine art - JPEG (RGB)

Color horizontal fine art - EPS (CMYK)

Color stacked fine art - PNG (RGB)

Color stacked fine art - JPEG (RGB)

Color stacked fine art - EPS (CMYK)

Color horizontal - PNG (RGB)

Color horizontal - JPEG (RGB)

Color horizontal - EPS (CMYK)

BROCHURE When a bride-to-be or meeting planner reaches out for more information on your venue, is your messaging clear and engaging enough to help you make the sale? A brochure that captures the pertinent details while also expressing the spirit of your venue can help turn a maybe into a yes.

Package includes: • Two design concepts • Copy • Images • Two versions: print (file only) and electronic (FlipBook and PDF) • Two rounds of revisions

Star t i ng at $1 , 850

DIRECT MAIL POSTCARD

Now that so much of our communication is electronic, direct mail is making a comeback. A postcard is a great way to get the attention of past guests, encouraging them to return for a visit. Or you can target local customers to entice them to patronize your restaurant.

Package includes: • Two concepts • Copy and design for a

• Mailing list (from your database) • Postage not included • Two rounds of revisions

two-sided, 6” X 10” postcard

$850 to $1 , 500

CONTENT DEVELOPMENT (COPY) Whether you need a press release to announce a new partnership, a handful of social media posts, an advertorial for a magazine or random bits of copy for various projects, you can purchase copywriting by the hour. Package includes: • Copywriting and revisions • Research, if necessary, charged at $125 an hour

$175/hour

COPYWRITING RETAINER If you have ongoing needs for copy or multiple projects in mind, save money by purchasing in bulk. Package options: • 10 hours is $1,500 • 20 hours is $2,800 • 30 hours is $4,000 • Hours must be used within six-month time period

30-SECOND BRANDING, ADVERTISING OR MARKETING VIDEO Video is becoming more and more important in the social media realm. It’s a great way to get someone to pause and actually engage with your content. A dynamic 30-second video can showcase your amenities and location, promote a special event or create excitement around your property.

Package includes: • Storyboard

Video 3-Pack • $2,000 to $2,750 for

• One 30-second video with images and music (photo purchasing extra) • Two rounds of revisions

three 30-second videos

$750 to $1 ,000

Invoke/Cortana TV :30 “Lullaby”

Open on the Invoke from above. Ambient sound of people chatting and laugning in the background. Female VO: (Whispering) Cortana, Play lullaby.

The blue light turns on and “Hush, little baby” starts playing. Lyric: “Hush, little baby, don’t say a word. Mama’s gonna buy you a mockingbird...” From underneath the Invoke, stars and mockingbirds appear...

Camera tilts 90 degrees to reveal a side shot where we see more birds, stars and diamond rings.

Lyric: “...And if that mockingbird won’t sing, Mama’s gonna buy you a diamond ring...”

Music stops. Birds, rings and stars“freeze” (Camera could spin around Matrix style) Cortana: You have a dentist appointment tomorrow at 4.

Music start playing again and objects continue to float from the Invoke. Lyric: “...So, hush little baby, don’t yo cry,

Your Papa loves you and so do I.” Super/VO: Lorum epsum moment... VO+ Super: Invoke your life Harman Kardon logo etc.

SOCIAL MEDIA CAMPAIGN Email and social media are natural partners for driving seasonal bookings or food and beverage sales. We can provide a target list of your email recipients that you can use for placing ads on social media to increase the reach of your message.

Package includes: • Target list • Writing/graphics for static social media posts

• Two rounds of revisions • Email cost not included

$500 and up

CALL US

831.655.0109 HMAMARKETING.COM HELLO@HMAMARKETING.COM

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