AdoreBridal2018_rev030918.indd

"If they pick the ring charm, they are next to be married," says Mortillaro, who sells cake pulls at her fourth-generation company. "The fleur de lis is prosperity, a horseshoe is good luck—it's a very New Orleans and old Victorian tradition." These cake pulls double as wedding favors, as do accessories for a tradition Jones says has become a "staple of New Orleans celebrations"—the second line. Whether brides are New Orleans natives or tourists, they’re all asking to parade in the streets with their wedding party and a brass band. In addition to being an efficient and fun way to move the wedding from point A (ceremony) to point B (reception venue), second lines give brides the chance to repeat design elements that are established in the trousseau. A motif or letterpress design can be echoed in favors like umbrellas, coozies, or handkerchiefs. "I always suggest a second line, because it (is an opportunity) to give a favor as well," said Leslie McGoey, owner of Backyard Printing, which sells cake pulls, handkerchiefs, umbrellas, and other wedding accessories.

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"People are looking for favors that are fun, and this adds to the party."

"It's not a stuffy wedding," Mortillaro says. "(Our traditions) make it a lot more fun and exciting."

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ADORE • BRIDAL 2018