FabFitFun - Proposal

SITE SELECTION & BROKERAGE

SITE SELECTION APPROACH

Site selection is not the first step in the optimal transaction process but rather the culmination of process execution, research, and analytics used to identify the target markets. C&W is an experienced partner in developing best practices to analyze and define FabFitFun’s needs, and to create the appropriate go-to-market strategy. It’s not a generic, off-the-shelf approach, but an intelligent data-driven recommendation. When a new facility is needed, we must look at the entire portfolio to assess where a new facility fits in and what size it needs to be. Then the labor analytics piece needs to be considered, in close integration with transportation costs and incentives feasibility. C&W employs a holistic and objective approach focused on critical business issues to identify optimal locations. Cross-functional collaboration is essential for project success.

The role of our Site Selection Team varies depending on our client’s mandate:

++ Ultimate Goal - Identify and secure optimal location, incentives, and property

++ Optimal Location Should Secure Competitive Advantage: - Minimize startup and recurring costs - Efficient implementation (hiring, construction, permitting, etc.) - Best operating conditions (labor, infrastructure, real estate, supply chain, transportation etc.) ++ Responsibilities and Guidance Along the Way: - Maintain confidentiality - Represent client interests to property owners, developers, governments, utilities, etc. - Avoid risks (physical, financial and operational - Deliver objective process and defensible outcomes - Identify client resource gaps (data, design, team, outside expertise, etc.

Cushman & Wakefield | FabFitFun