ISPAM Advisory Panel-Food Allergen

CONFIDENTIAL Proprietary information of Nestlé S. A., Vevey, Switzerland This document should not be reproduced or disclosed without prior authorisation o Consumers are confused and cynical o Allergic consumers group wish list: ¾ Wider choices of safe products ¾ Fewer products with PAL ¾ Consistent standards for PAL and gluten-free labeling o The status quo is not working and reduces quality of life ¾ Time for change • Should be simple, clear, truthful and trusted by consumers • Message should be harmonized o e.g. May contain [Allergen] • Should indicate level of risk o “Safe or Not Safe” ¾ if “thresholds” are recognized o e.g. VITAL Precautionary Allergen Labeling (PAL) – Time for change • PAL is neither mandatory nor regulated o Proliferation of PAL o Broad array of expressions

Parent Survey (n=298) of Which Precautionary Labels They Would Ignore for Their Allergic Children

Zurzolo et al., Med J Aust 2013; 198 (11): 621-623. doi:10.5694/mja12.11669

CONFIDENTIAL Proprietary information of Nestlé S. A., Vevey, Switzerland This document should not be reproduced or disclosed without prior authorisation