TPT July 2012

Industry News

transfluid Asia Pacific with on-site service in Bangkok

unnoticed. The timing and decision to open a subsidiary in Asia was just right. It was a true success. The proximity to clients is an aspect that opens the door to the local market”, says Gerd Nöker, CEO of transfluid. To ensure fast technical support, the company maintains a stock of spare parts in Bangkok. Sufficient storage areas guarantee short response times. Its qualified team of engineers can provide fast service whenever needed. The recent success has confirmed that transfluid shall continue developing and timely expanding its subsidiary on the Asian- Pacific market. transfluid Maschinenbau GmbH – Germany

the same level as in the German town of Schmallenberg in Europe where we are based.” From the Thai capital, the senior executive coordinates all sales activities for transfluid vendors from Korea, India, China, Australia and New Zealand. He also oversees the installation of machines and equipment, and the subsequent service of the equipment is organised from Bangkok. Being close to the client is of primary importance for the company. The Thailand-based sales people and engineers are thoroughly educated and qualified at the German master plant. On average, they spend 16 weeks there. This exchange with their German colleagues is highly appreciated and determines the success of transfluid in Asia Pacific. “The professional competence of our staff is highly esteemed and boost it gives to our services cannot go

TOP-CLASS service can be delivered only by those who are physically present where their clients are. For this reason transfluid Asia Pacific has established an office in Bangkok. After five years of operation, transfluid Maschinenbau GmbH has declared the move a complete success. The service and sales office in which four employees of the South- Westphalian (German) business are currently working plays a vital role in the success of transfluid in the economic region of Asia Pacific and is the basis for further, sustainable expansion. Thannarong Vasunirachorn has been the head of transfluid Asia Pacific since 2008. He said: “We have been very consistent and target-oriented in our development and constant expansion of our presence in the interest of our clients. We want to offer local service on

Fax: +49 2972 97 1511 Email: info@transfluid.de Website: www.transfluid.de

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July 2012