Fall 2019 Hardlines Strategies

MARKETING SERVICES

It makes the accounting side of business a little easier for you, too. “It takes the accounts receivable process off of our customers and lets Synchrony handle it,” says Kane. “That saves our busy customers some time.” With this program, you receive your money within 48 hours, and any past due or other credit issues are handled by Synchrony. In addition, there’s no processing fee for you for any purchases under $299, and you have the freedom to offer different promotions, such as six months same as cash. “We’ve been working with Synchrony for about a year, and we have quite a few customers who have signed up for the program in that time,” says Kane. “It’s proven to be quite popular.” It’s easy to learn more about the Synchrony credit card program. Just stop by the sales and marketing booth at

Also, once a participating retailer has placed their initial 12-unit order, any reorders of six units or more will qualify for free shipping. In addition, they can earn co-op advertising dollars (on any brand except Amana). Whirlpool offers quarterly promotions to participants, and representatives from the company are on hand at Buying Markets, so any interested customers can meet with their team then to learn more. “This program has offered some new opportunities for our customers and has made the appliance business a little more convenient for them,” says Kane. “Washers and dryers, refrigerators— these aren’t impulse items. These are things consumers need. It’s convenient for them to know they can go to their local store and get a new appliance.” Kane says the program has seen good success. “We have several customers who do quite well with it.”

the 2019 Fall Buying Market. If you’d like to enroll in the program online, visit Syfenroll.com. A New Product Opportunity If you’re thinking about a new product line that you might want to add to your store, you should consider these big-ticket items that every homeowner needs: appliances. Last year, Blish-Mize and Whirlpool teamed up to offer Blish-Mize customers an appliance program. To take part in the program, participants must commit to buying a 12-piece floor display that they can put on their salesfloor, says Kane. The program comes with several benefits, she says. Whirlpool includes a number of well-known, highly reputable brands, including Amana, Maytag and KitchenAid, among others.

INTRODUCING DECORATIVE INTERIOR SLIDING DOOR HARDWARE

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Come visit us at Booth #300 to learn more

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