Glenwild Focus Group Recap

Findings & Observations

Family Atmosphere Family ‐ oriented programming, events, and dedicated spaces are important for many members. It is a general belief that a more family ‐ friendly atmosphere could be beneficial in attracting younger members who are interested in an experience that appeals to the entire family. Many members indicated that other clubs in the Park City area are far more family ‐ friendly due to their offerings and atmosphere. Some members noted that they would certainly recommend the Club to prospective members who value golf, but would likely recommend another club if the prospective member has a family. Members indicated that some current activities at Glenwild are certainly appealing to younger children, but not as appealing to teenagers. HOA Relationship Members indicated that they don’t fully understand the Club’s relationship with HOA and that it should be strengthened. The Club and HOA are in a unique position within Park City as the two are completely separate entities that operate separately. It was mentioned that the two entities sometimes have conflicting viewpoints or priorities that could be detrimental to the other entity. The two entities working together could be mutually beneficial, such as shared usage of land or working together to attract new residents and members. Year-Round Access Many members want a more vibrant Club year ‐ round. Additional winter activities, events and dining hours are important to many members, regardless of whether they are full ‐ time residents or not. Although mountain access was mentioned as a separate topic, members wanted the Club to be engaging with members even when golf isn’t an option. This includes expanded winter activities that can be arranged through the Club, and reinstating the original hours that used to be present during the winter months that have since been reduced. This is especially mentioned due to the relatively short golfing season in Park City. Members were extremely satisfied with the trial golf simulator that was implemented last winter and would enjoy seeing a proper simulator lounge added, with more than one bay if possible. Interestingly, a number of part ‐ time residents expressed interest in using the Club more in the winter time, indicating that the area is certainly a popular place to visit outside of the golfing season for Glenwild members. Transparency Members indicated that the Board could be more transparent and in particular with respect to financial situation of the Club. Although some members were familiar with the financial position of the Club, many were unaware of the positive financial position and were wondering why they did not know this and how they can learn more in the future.

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June 2020

Glenwild Golf Club – Focus Group Recap