Glenwild Focus Group Recap

Findings and Observations

Happiness & Pride Members are very happy and proud of their club and they enjoy spending time at Glenwild. Overall, members commonly indicated their satisfaction with the overall Club experience and had plenty of positive things to say about the Club and their membership. Members were proud of the golf course and its best ‐ in ‐ state ranking, as well as the Club’s service levels and overall atmosphere. In general, comments were more positive compared to other focus groups GGA has conducted at other fine clubs around the country. Golf is Core with Dining Second Members commonly indicated that they joined Glenwild because of the golf course and that the course should remain the number one priority in future decision ‐ making at the Club, along with exceptional dining opportunities. When members were asked to indicate any capital projects they would be interested in pursuing, it was commonly mentioned that the Club should ensure that the golf experience is the primary focus. Many members agreed that maintaining the course’s #1 state ranking is important, especially as a marketing tool to attracting future members. They were interested in cementing the Club’s competitive advantage by improving the golf experience further, through improvements to the practice facilities and the golf simulators. After the golf experience, many members indicated that they use the dining facilities frequently and it is important that the calibre of these offerings complements the calibre of the golf course.

High Praise for Management Members unanimously support George Parker, General Manager, and his management team and noted significant improvements during his tenure. Members had very positive things to say about the staff in general, noting that they have been consistently satisfied with the service level offered at the Club and that the Golf Operations are exceptional. It was also mentioned that the management team have been very effective at navigating the Club through the ongoing Covid ‐ 19 pandemic.

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June 2020

Glenwild Golf Club – Focus Group Recap