News Scrapbook 1989

an Di 90, CA (San 01 90 Co.) [vcn1119 Tribune (Cir. o. 123,064)

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In Stewart's four years at USO, he has led tbe team to wins over Pep- perdine Stanford. Cal and USC, all top tennis schools. The win over USC came m February. Stewart, a business administration major, plans to pursue a pro playing career "for a yeai;. or so" after be graduates. Hts former USO doubles partner, Scott Patridge, is currently on the tour. Patridge graduated a year ago. Another contributor to USO's suc- cess this season has been Chris Toomey, a junior from Poway High, ho defeated Cal's Carl Chang in a critical singles match last week. Toomey has a 17-2 singles mark. Also, Mark Farren, a senior who was a walk-on four years ago, adds to the team's success, teaming with Toomey 10 doubles. Together, they are 14-4. USD's next goal is earrun a berth in the CAA Champ10 hips, set for May 19-28 m Athens, Ga. Tl-rough the years, U D bas sent several singles players to the annual event, but never an entire eight-member team. "We're good enough to go, but we've got to keep on winrung," said Collins, who offers only 4½ scholar- ships a year because of limited fund- ing. Half of the team's annual budget of $22,000 must be raised through climes, tournaments and a booster club. "I'm not complaining that we have to ra the money, not at all," he said. "I aspire to compete on a na- s tional level and t? do that, you have (;;n to travel to national toumamen~

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National City, CA (San Diego Co.) Star News (Cir. 2 X W. 3,336) (Cir. S. 3,301)

Chula Vista , CA (San Diego Co .) Star f\;ews (Cir 2 x W. 24 418)

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.Pr:of. Jorge Varga •· . D· Robert Graham, A Ucput Com- m1ss1oner of Real Estate; Uanicl Guevara and Phil sa!ilZ \\ill ~cak on Mexican Law re: Real Estate Sales Tru ts r· . Tule Insurance and C • '. . • manc111g, W d d . A Real Estate Comm1s ion requiremcms c nes _ay, Apn( 5, 1989 from 8:30 a.m. 10 1:30 P rn at the ~,hula Vista farina Reservatiom must be made by hiday R;,rch 31 by "'riling to the South San Diego Bay Cities Board of in-~};~• 588 "L" Street, Chula Vista, CA 9.201 J or by call- g · : C~st for board member is $25 and JO for non- members . Price mcludes Mexican lunch.

Tribune photo by Roal Galgano Collin of USD

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Daily Transcript (Cir. D. 10,000)

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nesses in the community." . She notes that 1988-89 officers are: Gerald Marino, president; Chuck Hirsch, vice president and 1 program chairman; Raymond Ellis, vice president anrl mem- bership chairman; Ann Bradley, secretary; and Janet Silvestri, , treasurer. The club bas 275 mem- bers. • • • Remember the old saying, "Time is money?" Well, according to Larry Nuffer of Nuffe.r, Smith, Tucker Inc., new U S West Cellular radio and TV ads say money can buy time. The formats depict people driving up and order- ing extra time as ih ·a drive-up fast-food restaurant. The main message, Nuffer says, is that get- ting cellular phone service is like buying extra working time. A sample segment has an an- nouncer saying: "Now you can buy time. Extra working time. With mobile phone service from U S West Cellular. It'll help turn time spent in your car into time spent on your job. Setting up meetings. Con- firming appointments. And responding to clients." • * *

Rafferty says, "The first course Is an introduction to the principles and perspectives of direct market- ing and is geared to the marketing professionals who may or may not have direct marketing experi ence." Course II (September and Octo- ber) is "Database Marketing - A Non Technical Course" and en- compasses: • Targeting your customer - profile analysis; • What the new technologies can do for you - laser applications; • Lists: enhancement and srgmcntation to maximum respon- se; • Expanding your aud1e11ce through database analysis; and • Database management, de- sign and use. Course Ill (October, November and December) is "Direct Market- ing Creative Management" and encompasses: • Strategy, tactics, winning ex- amples; • The "secrets" of motivational copy; • Making the most of available technologies; • Art - the energizer; • Media: mail, broadcast, print, telephone; and • Putting it all together. Course IV (January and Febru- ary) is "Advanced Concepts of Direct Marketing" and . encom- passes case study assignments on direct marketing issues in fund- raising, consumer, business-to- business and financial. Lisa Fisher of Fisher Com- munications said of her firm·s client and co-sponsor of the courses, "The San Diego Direct Marketing Club was founded in 1986, and its purpose is to foster the professional development and growth of mem- bers by sponsoring educational programs, seminars, networking opportunities at monthly lun- cheons and other social events, and

this column 1·eported on the busi- ~ness of direct marketing as prac- ticed by Daleo Mail-Vertising. This week Marketlnk repo~s on, 1.be classroom side. /J ,/ '1 0 Starting next Tuesila~. April 4, a second series of courses on direct marketing for advertising and marketing executives will get under way, leading to a "Profes- sional Designation in Direct Mar- keting_'' Sponsors are the San Diego Direct Marketing Club, the San Diego State University . College of Extended Studies and · the Uni~an Diego School or Graduateaii'it-€onti- nuing Education. Says Mal Rafferty, director of continuing education at USD, "Direct marketing today .arcounts for over 20 percent of consumer purchasf',. "Direct marketing is not neces- sarily mail order, direct mail or telephone selling anymore. Rather, it is a whole new strategy based on drastic changes brought about by computer technology." This four-part course "is planned for the serious marketer who wants a practical, working knowledge of basic principles as they affect to- day's marketplace - as well as a running head-start on the techni- ques and concepts of tomorrow." The classes will be taught by Peter Higgins, president and cre- ative director of HHC Direct, a direct marketing agel)CY speciali- zing in fund-raising, b.usiness-to- business, and consumer direet mail; and by Alice Bandy, presi- dent of Bandy Direct, a consulting firm specializing in direct response marketing and business planning for publishing and other consumer p·roduct companies. Course 1 (April and May) is "Fundamentals of Direct Marketi- ng" and encompasses: • Positioning your product and offer for direct response; • Mailing lists and postal re- quirements; • Copy art, the direct mail package; • Telephone marketing, creating sales leads; and • Testing, reading results. fi .

Affirmative action is d by ex-official 4 7 f tru to the moral facts or my own • ecr ro ByGre tall Writer · l xp rienc ," he said, citing the

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Marketlnk by Ken Placek

Reagan admmlstration's own con- lous effort to eek blacks and worn n for judgeships and Cabinet posts. " ow 1f that wish was there, that would uggest there wa something not quit accurate about the 'color- blind' view," Fried said. As solicitor general, Fried had ar- , gu d against a municipal law in Richmond Va., that funnc ed 30 per- cent of public works funds to minori- ty-owned construction companies. The U.S. Supreme Court eventually struck down the ordinance 6-3, cast- m constitutional doubt on a wide range of tate and local affirmat1\ e action In hiring and contract awards. The high court, upholding a deci- 1on by the 4th US. District Court of Appeal •found that the Richmond or- dinance, similar to measures m ef- fect m 36 states and nearly 200 local governments, v10lated the constitu- tional rights of white contractors to equal protection under the law. While upporting the dec1s1on to strike down the law, Fried said the appeal court's decision was extreme. ' Before you can reach for race as a ba IS 10 handing out government benefits, you must have a compelling 10terest - (but) remedying actual identified act of discrimination is uch a compelling state interest," he said. But in this case, e had no proven acts of discrimination." He also said the Reagan admmis-

The San Diego Union1Scott Linnett Former Solicitor General Charles Fried addresses law stu- dents yesterday at the University of San Diego.

tration made a "dreadful mistake" in siding with Christian fundamentalist Bob Jones University of South Caro- lina in its legal battle with the Inter- nal Revenue Service over its tax-ex- empt status, which it eventually lost six years ago. The IRS hfted the school's tax-ex- empt status 10 1983 on the ground that the school's rules against inter- racial dating violated 'established public policy" on racial matters. BJU claimed that smce the rule was based on its interpretation of scripture, the IRS action was an un-

constitutional attempt by govern- ment to censure religious belief:,The high court would have none of it; it upheld the IRS 8-1. The Reagan administration's deci- sion to intervene in that case on be- ~alf of Bob Jones was "an utter, total disaster," Fried said. "I don't like the idea of the IR! deciding what public policy is, i general," he said. "But for heaver sake, test it out in a different cont£ than this. It was a terrible mist; and poisoned the atmosphere in awful way."

"For a government to say to itself or to others that you must take race mto account, you must take gender mto account, med to me the be. inning of a kmd of intrusion of the authority of overnment that, m the d. could be very d tructivc of our OCI ty" However, Fried Id he could not " ign on to the catechism" of the Reagan White House that race or ender hould no longer be a con d- eratlon anywhere in any form when It came to hiring or recruiting "It didn't seem to me to be quite

San Diego, CA (San Diego Co.I Evening Tribune (Cir. D. 123,064) 1 89

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It's thl old shell game: The annual rite of rowing comes to Mission Bay By Tom Coal q and lead up to the featured Whittier What the crowd (it's reached 30,000 Trlb ;pons m r Cup for collegiate omen varsity 10 the past) will see is the first major Three day for th Padr open etght mvttaltonal crews at 3 pm. and rowing invitational of the season th tr a on, anoth r of th city' an- the James S. Copley Cup for mvtted More than 2,000 participants and 81 nual r1t s of prrng tak cent r men' college teams at 3-15 t g t M1 10n B y th n The be t place to watch is near the D1 oCrew Cl 1c f1rush.lng area at Crown Pomt bores Now tn It 16th year th Crew However, parking 1s hm1ted and will Cla c begins t 12·30 tomorrow cost $5. Free parking and a shuttle v. lb a ene of prellmm ry hca bu ($1 donation) 1 offered from Mis- nd Imai tn th m n JUn1or ton Bay High School v tty ~t While a large section of Crown On atur Point Shor Will be available for fill d with v1 wmg lhe races at no charge $2 th will be charged for spectators over nd 12 m th area around the fini h line. teams are expected this year for hundreds of races. As always, clubs, recreational rowers, military team and colleges are entered Three local colleges - San Diego State USD and UCSD - will be on hand, ~anDiego Rowing Club, Mission Bay Rowing Association and ZLAC Rowing Club. The San Diego State men's and women's teams, in fact, warmed up for the event by breaking the world record for a 12-hour "Ergathon." Usmg an ergometer, a stationary rowing machine, 38 Aztecs took three-minute stints and covered 213,872 meters. They broke the r ord of 179,430 meters set last year by Northeastern University. This year's Crew Classic unoffi- cially begins with a 10 a.m. christen- ing tomorrow at Crown Point Shores of a shell that will be named for Capt. Bill Robinson, a longtime sup- porter of the Crew ClaSsic who was killed last year. His death is listed as an unsolved murder. The Capt. Bill Robinson, a top-of- the-line shell, is being donated by his family and friends. It will be avail- able to U.S. Navy teams competing in the Cre Classic. Shortly after the christening, the Crew Classic will begin, with from one- to eight-person teams trying to get to the finish line. Among those teams will be the British natio11al team and Oxford, which recently de- feated rival Cambridge. Defending Whittier Cup champion Washington returns, along with UC Davis, last year's Cal Cup winner and a Copley Cup contender this time. Also competing are traditional powers Navy, Wisconsin, Cal, Val~ UCLA and Penn.

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