News Scrapbook 1989

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dvocacy group to focus on handling of child abuse By Dani I C. Car 01y 1a rr w rt 1er ;).: '7':J ACRAMEN'fO - San Diego County' yst m for handling chlld- abu reports will be the ubject of int ns1ve scrutiny by a new state- wide public-inter t group formed to help protect children from neglect, It wa nnounced. these trends. San Diego retailer Sol Price, a Weingart director, helped land the foundation grant, said Peterson Other in titute board members are Dr. Birt Harvey, president-elect of the American Academy of Pedia- tric , Dr Quynh Kieu, a UC Irvine professor of pediatrics; Los Angeles Deputy District Attorney Thomas A. Papageorge; former State Bar Presi- dent Sam Williams; Los Angeles Su- perior Court Judge Leon Kaplan; and Gloria Perez Samson, principal of National City Junior High hool

itself in ads By Rod Riggs . _/ Slaff Writer t/5"7 Smallest of t'fe lliree major tradi- tional universities in San Diego, the University of Sao Oirgo has recog- nized a need to market itself. "We're not a 'CSD with its science and r :1rch. We are not a compre- hensive uruversity, like San Diego State. People have a less precise idea of USD and what a liberal arts insti- tution is," said USD public rdations director Charles J. Reilly. USD's move for public awareness is amplified by preparations to raise $47.4 million for general programs and to expand its law library. "When you plan to ra1 e money, people have to understand what the institution is about," Reilly said. To put the message across, he added, "we decided to explore the advertis- ing vernacular." USD began cautiously. A survey of 80 colleges and universities got 42 re- sponses. More than half of the insti- tutions used ad campaigns mainly for recruiting; 41 percent for posi- tioning, identity or image; 38 percent to advertise events; 13 percent to so-· licit gifts; 10 percent to announce fund raising. USO trustees approved the cam- paign, which was developed in-house with guidance from a committee of advertising professionals. "Institutional advertising is very much in its experimental phase with us," admit USO President Author E. Hughes. "As one who was apprehen- sive about the advertising, I was disabused of the notion that they have to be in poor taste." tJSD trustees appear as advocates for the institution in the four-ad se- riC6 published in San Diego maga- zine, Performing Arts and On Air.. Trustee and shopping center devel- oper Ernest W. Hahn is shown with the headline: "A City that's One of a Kind De erves a University that's

"We hope to bring more of a focus on children s problems,'' said San D1 go altorn y Paul Peterson, acting chairman of the board of the newly form d Ch ldr n' Advocacy In ti• tut . Th r rch and advocacy group, wh ch ha open d offices in San Franci co, Sacramento and San Di go. i the brainchild of Robert Fellmeth, director of the Uni er 1 or San Diego' Center for Public n- t r . "It's omcthing I wanted to do for a long time,'' · 1d Fellmeth Tue day. Children r pr ent "th one interest group that I the least repr nted." h aid Fellmeth id state government ha not don enough for children in the 1980 . The number or children living in poverty has doubled. aver- a birth weights have decreased while infant mortality rates have gon up, and reports or child abuse have nsen 3 5 percent, th group re• port d The in titute rec 1vcd a $400,000, two-year rant from the Wein art Foundation of Lo Angel to under- tak I gi lat1ve lobbying and legal advocacy Horts aimed at reversing

Fellmeth said one of the group's fir t ta ks will be to launch a study of how child abuse reports are han- dled by government officials who receive them. About 72,000 such com- plaints are being filed each year in San Diego County, with 500,000 ex- pected statewide. Fellmeth aid the institute will carry out a "bottoms-up" examina- tion of how effectively San Diego County government agencies are dealing with the surge of complaints and recommend reforms in how such ca es are processed. Failure by authorities to deal ap- propriately with a valid child abuse report could endanger children's lives, while overzealous responses to fa! e reports could needlessly disrupt their lives, Fellmeth said. The in titute will examine the causes of a lack of affordable child care available for parents, with an emphasi on how ·uch services are affected by licen ing rules.

• A cii, " , th • drheto pro,,pt't de a unhu it\ "; o ZNI to P"rt•cif

Print ads signal a new marketing approach for the University of San Diego.

One of a Kind." For trustee Joanne Warren, the headline reads, "A City that Dares to Dream Deserves a Uni- versity that's Ready to Lead." Mon- signor J.B. Eagen, also a trustee, ap- pears in an ad headed, "A City that's Destined to Soar De erves a Univer- sity that's Grounded in Tradition.'' This month, Kim Fletcher, chair- man of Home Federal Savings, will be quoted, "A city with a drive to prosper deserves a university with a zest to participate.'' Hughes said he had received posi- tive comments and no negative com- ment about any of the ads. "I know all our trustees who've been in the ads have received comments on them because I've been with them,"

he said. USO campaign director Tim Wil- lard said the ads produced "very pos- itive comments" and tangible re- sults. "We got two gifts of $25,000 each on the strength of the ads and o er publicity surrounding the campaign - gifts from people who knew about the university but who were not so- licited," he said. "Also, some previ- ous donors to the campaign have in- creased their giving. Who can say whether it's directly a result of the ads?" Willard believes the ads "have helped to clarify our image in the community" with the additional ben- efit of keeping the volunteer leaders of the campaign "focused." L1

San Francisco, CA (San Francisco Co.) San Francisco Banner Daily Journal (Cir. SxW. 1,500) JU 6

San Diego, CA (San Diego Co.) Daily Transcript (Cir. D. 10,000) J

1989

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-- ·,.Eellmeth Watches DoctOr Discipline Reform The Staf.l5'J;f Doctor 1 Battle .Begins in Earnest

r--------~:---:=::::---:-------==-=~ !l TJ.1!! Windfall ~~~~iooao/:or:h~~~:yorco!3e0f~~m0, "Shop around. Ask your lawyer To Good Use

ting services for small - to medi- um-sized businesses and individu- als. • • * Patricia L. Mondike has joined Anderse_n-Allen Insurance Agency as an insurance executive. Her background includes rndio und television commercials and tech~ical consulting for computer services. Applications are new available for t~e ..!_nternal Revemw Service Special Enrollmemnt J,~,rn,;;'ina- tion. This is given each year to in - dividuals who wish to apply for enrollment to practice before the IRS, and earn the designation of "Enrolled Agent." Jane Ramshaw-Reed, presi- dent of Jane Ramshaw Heed En- terprises, will discuss Arns the Aging Population, and the 'Ken- nedy Health Bill June 14 before members of the International As- X. ' "' *'"" * * * . sociation of Financial Planning, Sali" Diego Chiiptet 'fi.e luncheon program will take place at noon at the Radisson Hotel. * • * Veronica A. Mattos has joined RT Financial as senior vice presi- dent/associate, according to Robert Romero, president of' the Chula Vista-based financial consult ing firm. Mattos will oversee tht• Jinn 's financial consulting ser vices for individuals and bu s ine s ses. Earlier, she served as retail branch manager for Wells J,'argo Bank in Chula Vista. - * lj; * ~obert_ E. Fischer has been ap- po1~ted director of Arthur Young's thrrft industry group. An audit par~ner with experience in coun- seling financial institutions Fischer is also a member of A1tln11'. Young's national thrifl industry and real estate groups. J. I; -t

I ) Discipline Fight By TOM DRESSLAR ( Da1l1/t>Umal 5la6 R,;o,,,,,

or accountant for referrals. Look at e a viser's fee and commission th d · asked to sign. Check backgrounds and credentials." On th e tenth floor of the Cali- fornia First Dank Bldg., which no longer officially exists, members of the Fi~ancial Analysts Society of San Diego will listen to a pres- entation by FHP International Corp. at noon tomor~ The firm i~ a health maintenance organiza- twn th at provides prepaid medical and dental care through its wholly owned subsidiary, FHP, Inc. Speuker will be William R. Benz FHP CFO. ' • • * Deborah L. R~gers has been promoted to senior manager, Com- prehensive Professional Services department at~house, Rogers specializes in audit e_ngagements in the real estate and financial services industries. Rogers is a San Diego State Uni- versity graduate with a bachelor's deg1:ee in accounting; she joined PW in 1981. .. * • Be careful. * • •

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Continued From Page 5 CMA also has taken exception to the April report's statistics onfha)gactice I settlements and judgments. e associa- tion contends malpractice judgments do not, per se, reflect faulty practice. In a May 8 commentary printed in the San Diego Union, CMA President Wil• liam G. Plested III said, "The suggestion is made (in the report) that there were 715 malpractice suits (in 1987-88), but only 12 physicians disciplined by the board. Aside from the fact that the num- ber of disciplined doctors was understat- ed by more than 100 percent, the report mixes up two phenomena. "The reasons for filing a malpractice suit are many and varied. Seventy-five percent of obstetricians are sued at one point in their careers. Does this mean that 75 percent are incompetent? I doubt it. .. Fellmeth used Plested's comments as an example of what he calls CMA's dis- tortion Of his report. First, he noted the rep_ort said there were 715 malpractice settlements or judgments of $30,000 or mere in 1987- 88, not 715 suits. Second, he said the re- port did not say only 12 doctors were discipliried, but that only 12 were publicly disciplined by BMQA for gross negli- gence or incompetence. . In a May 31 interview, Fellmeth said, "There's a terminal (brain) dyslexia afoot in that organization." He added CMA officials are afflicted with "a new disease - non sequituritis." The major issue in the reform debate is whether the pee review system should remain intact.

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a regional panel of doctors. Those deci- sions are reviewed by the DMQ, com- prising four physicians and three lay persons. Appeals of DMQ decisions go to the superior court, and can proceed through the appellate courts to the state Supreme Court. Fellmeth proposes a more streamlined system less controlled by doctors, with cases first heard by a medical quality pan- el of administrative law judges. In an ef- fort to address the CMA's concern about peer review, SB 1434 will be amended to require that the judges have both law and medical degrees. The medical quality panel's decisions would be appealed to the appellate courts. The result, Fellmeth contends, will be faster disposition of cases, less solicitude of peers, and enhanced public protection. But CMA _contends· doctors are best qualified to judge their peers on ques• lions of practice. "Obviously, we feel most strongly about physicians staying in the process," said Swartz. She added the current system allows people in the community and ALJs to participate in de- cisions on discipline cases. But Fellmeth said the majority of cases resulting in formal charges do not involve medical questions that require expertise on the part of the trier of fact. Instead, he contended, they involve other issues like alleged criminal activity. Plested contended the reforms of the bar's attorney discipline system still al- low lawyers to judge lawyers. "It's in- teresting (Fellmeth) should not feel doctors should not have the same ~ll,e of ,treatment." / L,,('f 7 In the May 31 interview, Fellmeth said, "Judges_judge cowboys . Judges judge ev~.rybody. That's a totally silly ar• gument. .X

the money im-

med1Jl ely on essentials like (men) w~men, wine, and song, but it nught be a good idea to restrain yourself . "R,esis_t all u_rges to do anything 11..-evers1ble, risky, or potentially co st ly," says John A. Jastremski of Shearson Lehman Hutton.

and alcohol abuse among California doctors. C~ even convinced the Los Ange- les Tunes to pen an editorial that took the association's side without even talking to Fellmeth. . CMA wants to retain the peer re- yiew system, and has shown almost no mterest in compromising on the issue. ~bout the only major issues on which CMA agrees with Fellmeth is th?t th~ ~d ,ne,e~s more resources to_reduce the. mvest/gatlve•backiog;c.. ~ut ,heY-bave•thr~tened·to kiJl,botli < bills 1! SB 1330 authorizes a fee hike ' more than necessary to pay for in- creased investigators. In keeping with his character, FeU- meth has not taken the criticism lying down. He has called association officials' position on the fee issue "hypocrisy cubed." And he contends CMA's ef- fort to discredit the report amounts to ~lH'aWaycif distortion characterized Paragraph inr:~t;tfeJJ:neth cited that mons demanded a r onin_g why Sant. Ula ted the letter ~!raction. He spec- / Planted by CMA . Was apparently tempt to emb~~ 111 an unsuccessful at- / A , ~•ass me " . nd m a reply to C J>omt rebuttal to th l .MA point-by. meth cited docum e priJ repart Fell su • ents and ' · PJ>ort his conclus• speeches to

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SACRAMENTO - The legislative b~t~c reform the state's system for disc1plmmg bad doctors starts today. Some may forgive California's law- yers if th~y do not have complete sym- pathy with the CalifoPtlia Medical As_soci~tion's complaints that they are bemg picked on by Robert Fellmeth, di- . rector of the Center for Public Interest ;~ o~tA~~t~t~ VN~ersittif SahJ)lego'llrla ,r-,j'tf,t: .,t r¢.fo!'!!\'Ult~ dbg. ii -.i.t,li F r ii.. ost'lwo Yeais~ Fellm;tfcru- sade_d to overhaul tl\e''State Bar's at- torney discipline system. 1 ,Appointed by state Attomeyjzener- ,. al John Van de Kamp to monitor the bar's system, Fellrneth Issued scathing reports describing the structure as sl?w, secretive, lenient and plagued with backlogs. He blasted the "peer review" system, . under which volu"n- ularly in the i~v~;ti -~ ceJrp.!'ll\t. slash the backlog F iative Phases, to And doctors sho~dmeth said. fonns through a • pay for the re- annual license re~e:~rrse in their bi- Presley again . th ees. Legislature. His i;B f J:mt man in the ~he reforms Proposed b t would enact B 1330 would incr y eU1:Jeth. His

"Don't 6uy a boat or invest in $ MoneyMinders by Herbert W. Lockwood

your brother-in-law's new busi- ness. Even things that may seem quite sensible, such as paying down, or paying- off, your home mortgage may not prove to be the best move." Put the money in the bank, he advises Oon't put the check in a drawer for a few weeks and lose in- terest. Many people do this. Put the money in short-term, government- insured certificates of deposit, or I hree-month treasury bills. For large amounts, some banks and S&Ls offer CDs with terms shorter than three months. "Perhups the most common parking place is a money market account at a bank, brokerage house, or mutual fund. For an ex- tra measure of safety (but a lower y1eldJ, some money marltet funds inv<,st only in U.S. securities. One 1:xlremely liquid vehicle to avoid '-'Specially if you tend to be short 0 ~ discipline, is your checking ac- count," Jastremski said. ''Go see an accountant," he ad- vised. "Most lump-sum payments, wh(JJher they're from a pension plnn, a stock sale or a severance PJ} ment, have serious tax unpl ica- lions. If you're under 59\f, you face potenllalJy stiff penalties if within 6 0 days you don't 'roll over' the distribution of a pension or prolit- shunng pla11 into another qualified plan or a roll over IRA. He sugg-cbts that a look at in- vestment adv1sern might be in

cense renewal feesease the biannual Ji. uled to be cons. . Both are sched- Senate Judiciary ~dere~ today by the Since th 0 mm1ttee. CMA e release of th . . has waged a . e report, it it on newspaper cal!J~a1gn to discred- lette_r~ and its opm1?n pages and in :hys1cian, The J=~·a:!ne, California eUmeth of pJayin ia ion has accused th~ facts and en ag_ fas~ and loose with one regarding tteaing in _alannist rhet- magn1tude of drug

But CMA lobb -~on. . noted Sammon , Yl t Mar:,one Swartz ~ent of physicia!/ letter said 10 Per- impaired "at somaret~g- or alcohol- t~at could mean th e ime.,, She said high school or at so% ha~ a problem in reers. J•1t does t e Pomt m their ca- cent of physician~o m~an that 10 per- pr~ctice medicine bare incompetent to P3innent " h . ecause of drug • • s e said. •m- Continued on Page 7 .

Under the current system, discipline cases can be resolved infonnally through a "stipulated" agreement for discipline reached between the doctor and the , board's Division of Medical Quality. If not, they are decided eitJier by ~·n ALJ or

Mattos

Susan A. r>ean hus been pro. mot~~ to manager, acco1111ting and aud1t111g services with tlie <•. o· , t..J(\n iego office of Price Wate1·hou se Deal j?ined the firm fi v(• yearn ag(; foll~w 111 g graduation from the U_!!1ver~ty ..!!f San Diego with a degree 111 accountrng.

The CPA firm of John C. Fit- zgerald has relocated its offices from Mission Valley to 7733 Palm St., Lemon Grove. The firm does professional tax planning and preparntion, auditing, and accoun-