News Scrapbook 1980-1981

SAN DIEGO NEWSLINE

JA 1 4 1981

-"Ch•ng•ng Women's Roi• q1on · 11, o, laru, V,a I tOPI at u sen,o, c.1t111u1 51,r, "lar .tr USO di 11 AM 291 6480, MX1 4296 in R11,.

Forget 'Sacred Cows,' Private Co eg s ·rold

By LANIE JONES, Times Staff Writer With light budgets and declining enrollm1mts, private colleges in the 1980s can no longer afford to be selective about who they admit but must take any high school graduate who can pay the tuition, Forrest N, Shumway, chamnan of the Signal Companies, told academic and business leaders at the University of San Diego Tues- day "I am sure a warm body in the m1d-80s clutching a high school diploma m one hand - no matter how achieved - and tuition in the other 1s going to be wel- comed,' said Shumway, a trustee of the University of Southern California and of Deerfield Academy, a Massachusetts prep school. "The rallying cry 1s not going to be SAT scores but that we had this number of vacancies and we filled them all," he pr dieted. Shumway spoke at a luncheon meeting of 66 business leaaers from San Diego and Los Angeles held to kick off USD's new membership in the Independent Colleges of Southern California. ICSC IS a fund-raising organization of 15 pnvate colleges that has received more than $21 milhon in corporate contributions since it was founded in 1953. Although USD has been a member only since July, the associalton already has proved profitable. USO President Author Hughes Tuesday accepted a check from ICSC for $29,000. But if corporations can help keep private schools

SAN DIEGO NEWSLINE

afloat, they also can try to force colleges to streamline their operations, Shumway said. "If the ICSC is paying the bill, the college presidents will listen," he said. And what they must understand and understand fast, he said, is that a college education in the coming decade 1s a buyer's, not a sellers market. Colleges will have to manage their finances carefully and work on selling their educational product to the pubbc, particularly when trade schools beckon, he said. Maybe several years ago universities spurned the average students to fight over attracting the bright ones, Shuwmay said "But I don't know why. The bright ones end up in the lab and the average students nm the corporations, the labor umons, the government." Libraries Empty To mesh with today's market, pnvate colleges are going to have to abandon some of th Ir "sacr d cows," especrally "tenure, the worship of the Ph.D. nd the Ii• brary," Shumway said. Shumway did not elaborate on tenure or Ph.D.s but he scathingly criticized university hbrarles. Though once they were "the guru, the ombudsman, the concierge," where small boys could learn every- thing there was to know about Babe Ruth or what to serve the rabbi for dinner, "nobody goes to the library today,' he said, adding that peopl prefer to get their information from television, newspapers or supermar-

ket paperbacks. Shumway railed against accrediting comm1ss1ons that require a college to have a certain number of volumes. Many of these - 75% of the books at Harvard Univer- sity's library - are simply never checked out, he said, and would be better off deposited in some general lend- ing library shared by many universiue . President Hughes thanked Shumway for his comments mcluding, he Joked, his "dramatic support to our library fund dnve." Hughes said later he agreed that universities must look carefully at what their libraries acquire and should try to economize, usmg microfiche instead of books, re posSlble. But Hughes said some books deserve to be treated as "llclcred cows."' For Instance, he sald, nothing could re- place the expenence of lookmg at a book of Renoir pnnts.

JA 14

MONDAY.JANUARY 19 o1 NEWSLINE woll d,tcuss Behind ma H adlin1J1 .. ,It USO proqra,n for 1en1or ~1 t1um, "'t 11 15 AM ·cori,119 with Oepreu1on • 11 Or T hom11s f l•natJan'• lO~IIC at 10 AM. 291 6480 •Kt 429h - Larry Remer

SAN DIEGO NEWSLINE

JA 1 4

"Thi 12 My1.hs of Nucl r Energy" will be d,,, tJu1ed bv Or t.ou ijernath of SDO&E ut a !en1or c t11en1 p1111nar It U O t 10 AM Ornometr II Charlet May will le(.ture on •fhOID t yes of Blue Me Ttr d" at 1 PM 191 6480 UI 42t 6

SENTINEL l 4.

SAN DIEGO UNION

BUSINESS APPROACH URGED Universities Warned ,Of Financial Squeeze By ,UCHAEL SCf):T-BUIB Educafoon Wr,ter, The San Die90 U on mv l} educator e pecwlly on private car~puses must be more wi:ling J ter O b srn s leaders if they are to survive rn the 1980s, Forrest N. h mw y " arrman ot the bo~rd of the Signal Co ., a_1d here yesterd~y. ' od U:anagement and sale ·manship will take their place ~longs1de ac~- d m c durmg a decade that will pre ·ent more challenges to pi:1vate u01vers1- t1 n t any other time m the nation's istory humway said. . . H ,~as peaking at a c remony to mark the admission of the Unrvers1tJ of S,m Dlego as the c1tv'_ hr t printe campu. granted member~h1p m the Indepc d nt Colleges of Southerr. California a 27 year-old organization that promo cot ate support of md ,end nt um e 1tt . Fa ulty enurc, 'the woNhip of the PhD and the continued msri;tence

Seniors get fit in USD program By Wendy Bernier Staff Writer There are three

LEMON GROVE REVIEW JAN 1 5 i81

USD Hoop 1 Team Lose Top Player The U. of San Diego men's basketball team will open its West Coast Athletic Confer- ence schedule this weekend with a doubleheader against Pepperdine, Friday, and Loy- ola Marymount, Saturday. USD goes into Conference play 1-vith a 7-5 record which includes their worst Joss in se\'eral years last weekend to L'C Irvine 108-62. Although the Toreros were without the senices of lead- ing scorer and rebounder Bob Ea1 tholomew < due to torn lig- aments) it \\Ould probably not have made a significant change in the outcome with the Anteaters hitting 66"; of thl'ir shots from the field, a majority of which \\'Pre from 13 feet or furthers, while USO could manage a mere 32.67, from the field. "Irvine could have beaten anyone the way they played," said Coach Jim Brovelli. "They played a great game and really stuck it to us."

stages to life, according to French sociologists, - growing up, growing Qld and growing young. Once the average American reaches the last third of his life, social activities begin to decline and television becomes a major form of entertainment and intellectual stimulation. "For older Americans, television becomes the center of their lives, said Pat Feulner, associate professor of sociology at University of San Diego. After borrowing from a French concept, Feulner, Mal Rafferty, director of the con- tinuing education at USD, and others developed a local program to "stimulate" senior citizens, work them back into the community and offer them social op- portunities. Since the program aids the seniors with the "growing_ young" phase of life, it is called "The University of the Third Age." The program was not meant to be like an adult

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that un verstties mamtarn expensive but underused libraries are . ome of th " atTed cow of •he educational b rn" that mu t be re-evaluated as rampi.ses face the 1980s, Shumway .aid . Seve ty percrnt of tne 6 milhon volu m m Harvard l nrvers1t h- nrary have never been ctieckE:d out, }et edur ational leaders_ ns1st that umvers1t1e keep arge librane!:- be- lore they e al1011 ed to grant de- gr The time hen umvers111e 'were not ubJ ct to the normal con tramts of bu. me. s and d1dn t need to bal- nce the1r budget are gon • ' Shum- w1v aid. A a member of th Board of Trustees and as the trustees' finance chairman for the pa t 10 yea_r~. humwar said USC used to b cntJ- 1zed fo1 its rnsi ten on a balanced dget, which has been maintained 1thout a break for the past 100 ear 'lorlay balanced budge and .ound u me prmr1ple are beconung c ogmzed as e51 ent,al to campus urvrval, te sa·d As family budgets get tighter, to.... rr priced pubhc universities will become the onlv affordable educa- 110n for mam· families and put rn- rea ed pressure on private cam- pu a they compete for students, he said In lead of demanding the cream of the high school crop. more and more nivl•nt1cs will be happy to see warm bod es clutching a high . chool ploma m one hand and the tuition rn the other,' Shumway aid. Prrva c umver 1t1es will also be competing with a gruwmg public in- re t 1n trad -;chools. that are or mg 35 hour weeks and spending th 1r week nd f1 hrng off the Coro- ado and ung, while the social sci- enl! t with a Ph.D. 1s lookmg for a Job'' humway said. Th •ruggle can be won, he said, tw ng th t 1t will take a business ppr ach nd alesrnanship. which ..,e mu t change the atli- bo rd m mbers, including Alex Bak n ral manager of the m n-Tribun Publishing Co, Daniel Derh pr rd nt of the Signal H rol B. Stark y Jr president ! t " F Ir t Fed ral Savmgs and Lo, !I A ahon, and Dr Author E [ D pre 1dent ·Jt 1 'lOW the plumber m an ud f j>rn of our educator I D s clion to the lndep ndent r ultcd rn four new oil gr 1

Unlike other adult education programs. the Uni- versity of the Third Age program at USO at- education course, foreign languages and discussing only one coping with depression. topic for a long period of Some senior issues time, said Feulner. are presented, such as In the three-week arthritis and senior program, guest services, she said, but speakers were brought these are not the in to discuss foreign primary focus. The policy, consumer ad- agenda is generally vocacy, drawing, filled with more con- •

FORREST N. SHUMWAY ... on USC board of trustees

tempts to stimulate seniors and work them back into the community. Stoff photo/Dennis C. Lhoto temporary items, such sometimes difficult to as the Equal Rights get older people in- Amendment, nuclear valved in activities in energy, the economy the community. Last and even local issues summer's program had like the San Diego to be cancelled due to Gaslamp Quarter lack of enrollment . But development. once in the University, she says the effects al'e

Feulner confesses it is

very positive.

SAN DIEGO UNION

JAN 1 5 1981

READER

LA JOLLA LIGHT JAN l 5 1981

Tlie University of San Diego's Presi- dent's Club traditionally has its black-tie dinner in one of the most elegant settings in town, the James S. Copley Library in Camino Hall. Greeting the guests Saturday will be Bishop Leo T. Maher, _university president Author Hughes and wife Marg~, and La Wanda and Morris Sievert, who 1s chairman of the club. A selection of musi- cal comedv favorites will be presented by USD students and alumna Goldie Sinegal. Dick Braun will provide music for dancin .

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.. Saturday, the President s Club at the University of San Diego wi!I ho~d its annual dinTter/ dance. Hosted by umve~1 ty President and Mrs. Author Hughes, the bl_ack tie par ty will be held in the James S. Copley L1br a,: y _

Chambe r Music Festival sron- ~on:J hy X.1u!-K T L,tchc...·r!) A!t!M)( 1a.- t1on of C.11if,1rnia ,ind USD will incluJi: Junior l'tl"t'mhle~. senior ('n~emhll."~, ;.1nU dLH.firions in voice and orche,tr,11 instrument,. Satur- day. January I 7, 2 p. m.. Camino Hall. USD. 271-0205.