News Scrapbook 1980-1981

LOS ANGELES TIMES JAN 1 7 I USO Trounced in Conference Opener, 83-50 If Jim Brovelli is having a feelmg of deJa vu, he really can't be blamed. His University of San Diego bas- ketball team began its second West Coast Athletic (:;onference season in less than.impressive fashion Friday mght, losmg at Pepperdine, 83-50. Last year, USD started its WCAC season on the road with a 98-76 loss to. Portland. The Toreros finished with a 2-14 conference record, end- mg the season with Just eight play- ers because of injuries and eligibility problems. USD didn't arrive for last season's opener until game time. The Tore- ~os had been fogged m for I½ days m the San Francisco area, providing some excuse for their poor showing. T~is time, they had no problems making it to Pepperdine. But it was clear to see why the Toreros played so poorly-t'hey were missing their leading scorer and rebounder, Bob Bartholomew, who is out with torn ankle ligaments. USD without Bartholomew is si- milar to the Lakers without Magic Please see USD, Page 7 By STEVE DOLAN Times Staff Writer USD Trounced at Pepperdine Continued from First Pase Johnson. The team's chances ol success are much less Without the No. 1 player in the lineup. "In no way oan we look for an ex- cuse," Brovelli sald. "Bobby Barth- olomew is no excuse. We have to suck It up. It will take a little bit ex- tra from everybody." The Toreros are seemingly get- ting a little bit less from everyone without Bartholomew playing. Against UC Irvine last week, again minus Bartholomew, the Toreros lost, 108-62. A noticeable difference has taken place the past two games. USD has become even more deliberate, often coming down the court without get- ting off a shot. Whether this 18 caused by the ab- sence of Bartholomew Is up for de- bate among the players. "I don't know what the problem is," guard Mike Stockalper said. "Obviously, missing Bobby hurts. I don't know how much." Gerald Jones, who starts opposite Bartholomew at forward, led the Toreros against Pepperdine with 14 points. But he admits it was a hal- low feeling. · "We just haven't played well our last two games," Jones said "Bobby Is our leading scorer.. He would make a difference." Guards Roylln (Boot) Bond and Dane Suttle made the difference for Peppercline, which has won four ol Its last five games to raise Its record to 6-8. Bond led all scorers with 21 points, followed by Suttle with 18. There was little doubt from the outset about what was to happen. The Waves jumped off to a 29-14 lead the first 15 minutes, increasing thetr halftime eushion to 38-18. USO hurt itself by shooting just 28% from the field the first half, hitting seven of 25 shots. The Tore- ros ended with a 19 of 55 mark from the floor. "It seemed we were a step behind everything," Brovelli said.

SAN DIEGO UNION JAN 0 Competition Tough Among Lawyers Here By LYl\'.N TAYLOR number of "skips" is increasing, Tobin said. ing eight years or less.

Arche, each with about 35 attorneys. Several other firms have about 20 at- torneys. They include Jenkins & Perry; Jennings, Engstrand & Hen- rickson; Seltzer, Caplan, Wilkins & McMahon; Mclnnis, Fitzgerald, Rees & Sharkey; Procopio, Cory, Hargreaves & Savitch, and Hillyer & Irvin. Income figures are not made public. Dean Donald T. Weckstein of the University of San Diego's Law School acknowledged that the market for new attorneys here is tight to impos- sible. Those with the best prospects of finding jobs in the legal profession come from good schools and stand very high in their class. "I don't have statistical information, but I do have an impression that during the 1960s the number of law grads going out on their own in urban areas was going down. But with the tightening of the job market, more grads are hanging out their own shingle." (Continued on H-17, Col. 1)

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In his estimation, those who en- tered practice recently, and are not connected with law firms, are doing "less well," which is a rather kind way of saying that they are unem• ployed, or are surviving but not fully employed and operating on a mar- ginal economic basis. On the other hand, those firms that were established eight to 10 years ago, or earlier, are expanding and are in a "satisfactory financial posi- tion," Bailey said. , San Diego's largest firms, as mea• sured by number of attorneys in the firm and the number of clients they have, are Gray, Cary, Ames & Frye, with 79 attorneys and clients that in- clude major banks and savings and loans, Copley Press Inc., Convair Di- vision of General Dynamics Corp. and many other large companies; Luce, Forward, Hamilton & Scripps, with 65 attorneys; Higgs, Fletcher & Mack and Sullivan, and Jones &

While this only represents a very small percentage of the bar, Tobin said, it does indicate the presence of financial problems for lawyers. The city has not been able to ab• sorb all the new graduates who wish to practice law here, Of the 400 or so San Diego-based attorneys admitted to the California bar last year, per- haps only 75 were hired by existing law firms, estimated Gary Bailey, .1980 bar association president The others either went into prac- tice for themselves, joined a loosely affiliated group of attorneys who pri• marily share office space, or went into another field, leaving unused their hard-earned law school certifi- cates and admissions to the Supreme Court of California The huge growth in the number of lawyers has been quite recent Bailey said more than 50 percent of San Diego's attorneys have been pract1c•

There are approximately 4,000 at• torneys mSan Diego - more than in the late of Kansas. Although the public i ·increasingly aware of situa• tions in which legal rights have been infringed upon and 1s becoming more willing to go to court to eek redress, i there really enough business here to keep all of the lawyers busy? o, according to many. Competi• t1on among lawyers for clients is tough. Some law firms are not succeeding. While statistic are not kept on the number of law firms that fail, one indication of the problems is the number of firms that have "skipped." said Daniel Tobin, president of the San Diego County Bar Association. "Skip·" are attorneys who have ac- cepted clients' advance payments and then closed their offices and left town without performing the legal work they have been paid to do. The

Sunday, January 18, 1981

Evidence Points To Pinch In Law Jobs Big Growth In Number Of Attorneys Is Recent San Diego Development (Continued from H-15) personal legal problems - and the ads, featuring the

A third case that was also highly publicized involved attorney C. Hugh Friedman, whose firm was involved with C. Arnholt Smith's U.S. National Bank, which col- lapsed. The firm was sued by the government over al• leged security violations, and by the Federal Deposit In- surance Corp., which sought to recover $50.9 million it lost while the firm represented Smith's bank and West- gate-California Corp. The matter was settled out of court for an undisclosed sum and the charges were dismissed. Friedman, a former president of the San Diego County Bar Association, is no longer with the firm. He has been teaching law and last year was appointed to head of an 11-member panel to review California's corporate regulations. Said Tobin, "The fundamental reality is that we are all human. There are always some people who go off the trolley." As for the effect of these cases on the legal profession: "It has led us all to shake our heads," he said. Taylor is a San Diego free-lance writer.

founders themselves, appeal to this market. Good management and modern business procedures are becoming equally important to more traditional law practices, according to Edgar A. Luce Jr., managing part- ner of Luce, Forward, Hamilton & Scripps. "I think we are going to see a lot of changes in the 1980s on how a law office functions and the equipment used. The computer will be to the 2oth century lawyer what the telephone was in t.1ie practice of law in the 19th century." New law firms are not the only ones competing for business in San Diego, and the city's growth will create an even more competitive attitude among law firms. Luce believes that there will have to be a greater use of profes- sional law office managers and accelerated use of parale- gals, along with the acceptance of the computer as a law office tool. He also sees more law firms seeking out professional assistance in public relations and marketing. "But I don't see any great rush to advertising, as we might think of it in the conventional sense," Luce, Forward hired a public relations firm, Tbe Gable Agency, early in 1980 to assist the members of the law firm in becoming more aware of media relations, to aid in business development and to create a community awareness of the services that are available at the firm, Luce said. The agency also will help members of the firm who are interested in legal writing on new developments in the law - how to determine what is of interest and what to do with an article once it is written. It will also dissemi- nate news about the firm that is significant, he said. Gray, Cary, Ames & Frye also has retained a public relations agency, Gail Stoorza Co. Together they designed an advertising project whose central effort was the spon- sorship of the KPBS-TV series, "Civilization," which aired last fall. In conjunction with the project, the law firm sent out a brochure to clients and other attorneys in the com- munity announcing the sponsorship and giving a program schedule. Attorney Nancy Holland, a member of the Gray, Cary committee responsible for this innovative method of law firm advertising, said, "We did it partly because we do believe that is a good cause to support public broadcast- ing and also to get our name in front of the public in a dignified, responsible manner." While not anticipating any quantifiable financial benefit as a result, she said, "When people are aware of your presence and they need you, they will think of you." She said the firm has had "supportive" letters in re- sponse to the advertising and no critical ones. But so far, as bar association President Tobin says, "Advertising has not taken over with a great deal of gusto. It is still an unknown quantity. Maybe it is OK for some aspects. It is with us and we just have to be tuned into its goods and evils and react accordingly." However, even the most vigorous advertising and pub- lic relations campaigns could not erase the public's low regard, in general, for the legal profession. People histori• cally have disliked lawyers, Tobin says, because lawyers tend to represent to a person his own inadequacy in deal- ing with the legal system. ' In addition to the general feeling about lawyers, the highly publicized misdoings of several prominent San Diego attorneys in the last few years certainly has affect- ed the image, if not the business, of law here. •John J. McCabe was just installed as president of the San Diego County Bar Association in December 1977 when he was arrested. He immediately resigned as bar president However the publicity attending his case, and his ultimate conviction of conspiracy and receiving stolen property, was a cloud over the entire profession. Other cases involved Walter Wencke, a top labor law- yer here who turned financier. Wencke was convicted of mail fraud in 1979 but failed to surrender in October 1979 to begin serving a five-year sentence. He is now a fugi- tive.

For those at the top of their class, studying hard is well rewarded. Nannette Oselett, placement director at the law school. said the highest salary for a 1981 graduate of the school is $31,000. In 1980, the top salary for a new associate in a large San Diego firm was $24,000, according to an article in the National Law Journal. Oselett said that at small San Diego law firms, new graduates are being offered as little as $10,000, plus such inducements as the promise of fast advancement for going out and bringmg in new business. If too many law graduates are in the job market, why not close off the source by discouraging young people from going to law school? Tobin, who firmly believes that law is first an intellectual pursuit and second a business, said, "You can't close the doors to someone who wants to pursue the law as an intellectual pursuit. The fundamen- tal reason for law is to prevent a fight - it 1s order." One of the complex set of reasons people go to law schools, he said, is the need to understand "order." For those graduates who want to pursue law as a ca- reer, however, the prospects for finding employment here will continue lo be poor, Tobin said, at least until San Diego becomes "a regional, rather than a provincial (busi• ness) center " Oselett said she sees the big firms getting bigger, the very small firms just getting by, and the middle-size firms prospering by tapping a large middle-class market Which brings us to the impact of advertising on the legal prof 10n. Not all lawyers agree about its impor• tance to the legal profession, or even the appropriateness of newspaper, magazine and broadcasting ads. Bailey aid the "vast majority of laywers feel that Yellow Pages advertising is the only professionally cor- rect way to advertise. I don't think that the majority (of clients) pick out lawyers from the paper." He cited the experience of the San Diego County Bar Association, which placed a classified ad for its lawyer referral service and got "zero increase" in calls as a result. However, he said the listing for the service in the Yellow Pages each year produces about 20,000 calls. There is very little electronic media advertising here, he said. ''I would put a question mark on the effect of electronic advertising. I've seen no one jump in. I think the jury is still out on that one." Attorney Judith Leland has found that print advertising can, indeed, be effective. She left her position as a Social Security law judge in 1976 to set up her own practice limited to Social Security disabili\y cases. To find clients, she advertised in newspa- pers. ''And it worked," she said. All of her clients initially came from advertising. Now about half of her clients respond to the ads that she continues to run, and the other half come from referrals. She has offices in Santa Ana and Long Beach, too, and she and the two other attorneys associated with her "ride the circuit," she said. They are not the only ones traveling, however. Some of her clients drive 200 miles to see her. For the Jacoby & Meyers Legal Clinics, the jury has already returned with a favorable verdict on broadcast advertising. The two young founders began their unusual practice as a legal clinic in Los Angeles eight years ago. After successfully bucking restrictive bar association rules limiting types of advertising, they have grown dra- matically. They operate 48 offices in California and New York, six of which are in San Diego County. Three of their offices are in Montgomery Ward stores, where they lease space. Unlike The Law Store outlets that they replaced, they are full-service law offices. Steve Meyers, one of the founders, is aware that many "clinics" have failed. But the key to success, he says, is to "manage it well, and have adequate resources. It's like any other business. And you have to deliver services well and efficiently. Some went into it figuring on a little bit of advertising," Meyers continued. "They thought they could make a lot of money. It doesn't work that way." Jacoby & Meyers, for example, has 85 working attor• neys in California and 25 other persons. mostly non-attor- neys, involved in administrative work. The bulk of the firm's clientele are individuals with

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Thursday, January 15: "Jazz Concert - The Swinging Years," Dick Braun, leader, the Dick Braun Big Band; "Literature and War," USD English Professor Irving Parker. Monday, January 19: "Cop- ing with Depression, " Thom- as Flanagan, M.D.; "Behind the Headlines," Larry Remer, Editor and Publisher, S.D. Newsline; "Museum Alive - Beetles, Buckwheat, and Bob- cats," Janice Victoria, Direc- tor of Educational Activities, Natural History Museum. Tuesday, January 20: "The Twelve Myths of Nuclear En- ergy," Dr. Louis Bernath, SDG and E; "Those Eyes of Blue are Tired," Charles E. May, 0.D., Optometric Cor- poration. Wednesday, January 21: "Revoltuion in the Treatment of Mental Illness," Dr. Paul Woodson, USD Biology Pro- fessor; "Chamber Music Con• cert," Dr. Henry Kolar, Direc• tor. USO Fine Arts Depart· ment. Thursday, January 22: "Conservatorship," Mrs. Ura Mae Knief; "Changing Wom- en's Roles in Religion," Dr. Jane Via, USO Religious Studies Profe~sor; "The Gift to be Simple," multi-media presentation, Dr. Steven Schoenherr, USD History Pro- fessor.

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University Of The Third

Applications are now being accepted for the 1981 Univer- sity of the Third Age (U3A), to be held at the University of San Diego up to January 23, 1981. Tuition for the program is $ 30. Due to limited enroll- ment, advance application, is advised. Persons interested may call USD's Office of Continuing Education at 293-4585. The University of the Third Age runs for four days per week. It i, designccj, for senior citizens seeking intel- lectual stimulation and mod- erate physical activity. Now in its fourth year at USO, it is based on a model developed at the University of Toulouse in France. The upcoming U3A will culminate in a graduation ceremony on Friday, January 23. Each day will open with 40 minutes of light physical exer• cise. The U3A schedule is:

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