The Federal Story Ammunition’s innovator looks back on a century of success and ahead to what’s to come.
Big things start small. And for Federal Ammunition, it all began in 1922, when a visionary founding president named Charles L. Horn paved the way for success. After buying the factory, Horn built distribution through unique channels like barber shops, gas stations and grocery stores. Soon, Federal Ammunition was building and selling a wide selection of shotgun shells and .22 rimfire ammunition.
Federal introduces color coding for shotshells—now an industry standard.
Horn helps institute 4-H Club Conservation Program—Federal becomes first company to sponsor camps nationwide.
Federal launches the Premium ® line of centerfire rifle cartridges.
Federal begins supporting Pheasants Forever, National Wild Turkey Federation and Ducks Unlimited.
Federal becomes the first company to develop steel shotshell loads.
The Pittman Robertson Wildlife Restoration Act passes after Federal encourages congress to do so. This self-imposed excise tax on ammunition and firearms raises billions of dollars to help enhance wildlife populations and their habitat.
Gold Medal ® line hits the market for competition shooters—Gold Medal loads help American shooters take home gold and silver medals in the 1992 Olympics.
60 • NBS OUTDOOR • Fall 2020
Made with FlippingBook - professional solution for displaying marketing and sales documents online