NBS Outdoor Fall Issue 2020

As the years and decades passed, Federal grew, riding the tide of its own innovation, breaking into centerfire rifle and handgun ammunition, muzzleloading, reloading components and much more. Along the way, this meant not only the development of products, but of entire processes and categories that shaped the industry and how hunters and shooters pursue their sport. Meanwhile, the company put itself on the front lines of conserving not only wildlife and habitat, but also the hunting and shooting heritage. It worked hard to establish and maintain longtime partnerships with some of the most influential

conservation organizations to funnel millions of dollars back into the wild places and shooting sports we hold dear. As Federal approaches its 100th anniversary, technology and innovation continue to drive everything it does. The company carries on Horn’s vision for quality and service with the next generation of shooters. And the proof is in the introduction of products like Terminal Ascent that break new ground every year and make hunters and shooters more successful with every pull of the trigger.

The introduction of Black Cloud ® changes the face of waterfowl hunting.

The MSR 15 platform changes forever with the introduction of the 224 Valkyrie cartridge.

The future of the shooting sports gains strength as Federal begins sponsoring Boy Scouts of America and Becoming an Outdoors Woman programs.

Prairie Storm ® is introduced, redefining performance on pheasants and other upland birds.

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Personal Defense ® line is introduced.

HST ® handgun ammunition joins the Premium Personal Defense product line after

being proven by law enforcement.

Terminal Ascent ™ , the world’s best all-range rifle bullet is launched, giving hunters extreme range accuracy and terminal performance.

Federal begins building Trophy Bonded ® Tip rifle bullets and ammunition.

Fall 2020 • NBS OUTDOOR • 61

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