CASO PRACTICO DIRECCION COMERCIAL WATERLOO
CASO PRACTICO DIRECCION COMERCIAL
INDICE
1. Planteamiento del caso......................................................................................................... 3
La ginebra ...................................................................................................................... 3 1.1.
Waterloo Corporation ................................................................................................... 4 1.2.
El mercado..................................................................................................................... 5 1.3.
Focalizando el segmento............................................................................................... 6 1.4.
El producto .................................................................................................................... 7 1.5.
Resolución del caso ....................................................................................................... 9 1.6.
2
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