Housing in Southern Africa September 2015

Doors, Windows, Floors & Walls

A key to future growth Leading manufacturer and supply of tile and construction adhesives in South Africa, TAL’s strategic growth plan for Sub-Saharan Africa is gaining considerable ground.

products. As a result, TAL sales and technical staff spend time discuss- ing new methods with builders who usually practise a ‘stick-to-what-you- know’ method of construction, notes Manga. “Bringing in a new type of flooring and adhesive means teach- ing people not only how to use the product, but why it’s the best product for the job. Another important aspect is to ensure that lead times on orders take into account the time spent on shipping and border control, which requires close collaboration between TAL representatives and the relevant procurement manager,” he adds. “If you compare locally manu- factured products in some African countries to TAL products, the quality is immediately apparent. The same goes for some of the methods of tiling, which is why our teams often visit sites every two weeks until con- struction is complete. We see this as a growing partnership and continued journey between TAL and the devel- oper,” reveals Manga. The best-selling products include; machines to handle both residential and commercial waterproofing. ■

T AL General Manager, Chaitan Manga, highlights the fact that the company began planning the

familiar with TAL’s unrivalled ability to provide high-quality products and customised solutions tomeet specific conditions in each area.”

According to Manga, developers and archi- tects consistently turn t o TAL to ensure

growth of its African foot- print around s i x y e a r s ago , a f t e r realising the massive oppor-

that their indi- vidual specifi- cations will be met. “Our tech- nical specialists

tunities that exist on the continent. “We realised that Sub-Saharan Africa specifically hadbecome a trade hotspot, and we have already grown our pres- ence in the region significantly.” Manga indicates that there is a considerable amount of construc- tion and renovation taking place in South Africa, Nigeria, Tanzania, Kenya and the DRC. “Many of the profes- sionals engaged in these projects are based in South Africa and are

are familiar with the various conditions throughout Africa, such as the humidity in countries near the

equator; the intense heat closer to the desert; and the wind and water factor at

the ocean.” A number of builders and contrac- tors in Africa remain unfamiliar with the latest building practises and

H O U S I N G in Southern Africa

Settlements

Infrastructure

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