Autumn leaves

DiscoverLaw.Org

LSAC expanded from the intitial four pilot regions (Albuquerque, Los Angeles, Houston, and Raleigh-Durham/Chapel Hill) to eight. In 2010, Atlanta, Chicago, Miami, and Philadelphia began participation in the intensive DiscoverLaw.org campaign efforts. To increase awareness of the campaign, DiscoverLaw.org hired and trained 20 campus coordinators. In February 2010, a new record was set for the highest number of registrants in any month since the outset of the campaign. At the end of March 2010, more than 68,000 unique visitors went to the website. Nearly 100 distinct activities were conducted in 2011 by 85 member law schools participating in DiscoverLaw.org Months, a significant increase over the previous year’s numbers. These events reached out to racially and ethnically diverse students in high schools, community colleges, and the first two years of college. To build on this momentum, LSAC created the Diversity Matters Award, the first of which was presented at the 2010 Annual Meeting and Educational Conference. The second annual award was announced at the 2011 Annual Meeting and Educational Conference. The award recognizes a school that participated in DiscoverLaw.org Months by assigning points based on the number of students attending an event, the number of students in attendance who are from the targeted populations, the number of registrations completed online, and several other factors.

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