2003 Best Practices Study
Analysis of Agencies with Revenues Between $2,500,000 and $5,000,000
EXPENSE ANALYSIS (as % of Net Revenues)
Average
+25% Profit
+25% Growth
Compensation Expense Total Payroll
57.3%
52.1%
54.0%
Benefits
8.5%
8.6%
8.5%
Total Compensation
65.8%
60.6%
62.5%
Selling Expenses
T & E/Conventions
1.1% 0.8% 1.3% 3.2% 3.7% 0.9% 0.6% 1.1% 0.8% 0.6% 1.2% 0.8% 0.7% 0.3% 0.4% 1.1% 0.4% 0.7% 1.0% 1.2% 0.3% 0.6% 2.4% 5.4%
1.0% 0.8% 1.2% 2.9% 3.7% 0.8% 0.6% 0.9% 0.6% 0.2% 0.9% 0.5% 0.5% 0.1% 0.4% 1.0% 0.2% 0.5% 0.8% 0.7% 0.3% 0.0% 1.2% 3.0%
0.8% 1.0% 1.4% 3.2% 3.7% 0.8% 0.7% 1.1% 0.5% 0.3% 1.1% 0.8% 0.8% 0.3% 0.2% 1.1% 0.3% 1.0% 0.8% 0.6% 0.2% 0.3% 0.0% 2.0%
Automobile
Advertising/Promotions
Total Selling
Operating Expenses Occupancy
Telephone
Postage
Supplies/Printing
Dues/Subscriptions/Contributions
Taxes/Licenses
Insurance
Professional Fees Equip Rental/Maint
Bad Debts
Outside Services Data Processing Education/Training
Miscellaneous
Total Operating
13.3%
11.0%
12.5%
Administrative Expenses Amortization
Depreciation Officer Life
Interest
Other
Total Administrative
Total Expenses Pre-Tax Profit
87.8% 12.2%
77.6% 22.4%
80.1% 19.9%
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% % Net Revenue
Compensation
Selling
Operating
Adminstrative
Average +25% Profit
+25% Growth
Information Technology Expense (as % of Net Revenues)
Average
+25% Profit
+25% Growth
Total IT Expense for Fiscal Yr (1)
1.8%
1.3%
1.3%
(1) Includes hardware/software leasing, supplies, maintenance & maintenance contracts, training, data communications, website development/maintenance, computer depreciation, and software amortization
Page 58 2003 Best Practices Study
Made with FlippingBook