TPi September 2015

business & market news

Distributors attend lubrication academy In June Metalube hosted its first ever ‘Academy’ at its headquarters in Manchester, UK. Metalube manufactures a range of industrial lubricants, and has offices in China, India and Brazil. Metalube ltd – UK post@metalube.co.uk www.metalube.co.uk

With 13 guests attending from across Europe, China, Turkey, Egypt and the UAE, the Academy was designed to keep both distributors and agents informed of new and existing product ranges, as well as provide them with essential sales tools. Douglas Hunt, commercial director at Metalube Ltd, commented, “We had a great couple of days and it’s been really productive to have so many of our international team together. Product knowledge is an essential sales skill, and fully understanding our products’ features allows our representatives to present the benefits accurately and persuasively. We know that customers respond to enthusiastic sales staff who are passionate about their products and eager to share the benefits with them.”

Attendees at the Metalube Academy

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September 2015 Tube ProducTS InTernaTIonal