2015 New York International Auto Show Year In Review
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ANNUAL REVIEW Letter From the Chairman and President ........................................ 4 An Unprecedented Success .............................................................. 6 Power of Consumers ...................................................................... 10 World Class Debuts ........................................................................ 14 Industry Events ............................................................................... 16 Welcoming the Public ..................................................................... 18 Women in the Driver’s Seat ............................................................ 22 Experts Engage............................................................................... 24 A Picture is Worth a Thousand Words ............................................ 26 ATTENDEE SURVEY REPORT Introduction & Methodology .......................................................... 30 Key Findings.................................................................................... 32 Demographic Comparison.............................................................. 34 Attendee Behavior .......................................................................... 42 Intent to Purchase .......................................................................... 54 MEDIA REPORT Making a Big Impression ................................................................ 66 Media Highlights ............................................................................. 68 Press Week ..................................................................................... 70 Television & Print Coverage............................................................ 72 Social Media Reach......................................................................... 74 Press Overview................................................................................ 76 Domestic Press............................................................................... 79 International Press ......................................................................... 87 International Media Outlet Coverage.............................................. 89 Sponsors and Partners................................................................... 92
T he New York International Auto Show captures the energy and excitement of the auto industry to create an unparalleled event that attracts one million visitors and produces over three billion media impressions.
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2015 ANNUAL REVIEW
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LETTER FROM THE CHAIRMAN AND PRESIDENT IT IS A GREAT PLEASURE TO PRESENT YOU WITH THE 2015 NEW YORK INTERNATIONAL AUTOMOBILE SHOW ANNUAL REVIEW Our goal each year is to create a unique event that captures the passion of the automobile industry and reflects New York City’s energy in an exciting and fresh way. We hope the pages of this Review will help bring all aspects of the Show together to highlight its exceptional nature to you. Every year, after our press preview events conclude—where over 60 new vehicles were unveiled to the world’s media—we continue to engage different groups to showcase all aspects of the automobile industry. From our focus on technology and safety to alternative fuels and automobile history, we strive to engage the public through every available channel. The result is a Show that is seen and heard around the world during its 10-day run. Thank you for your interest in the Show, New York City and the incredible automobile industry that we passionately represent and promote. Enjoy the ride!
JOHN LASORSA Chairman, New York International Auto Show
MARK SCHIENBERG President, Greater New York Automobile Dealers Association
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INCREASING EVERY YEAR: 60+ WORLD AND NORTH AMERICAN DEBUTS 1,000,000+ VISITORS 120,000 SQUARE FEET OF NEWLY PRINTED BANNERS 8,500,000 POUNDS OF FREIGHT $300,000,000 IN ECONOMIC IMPACT 532 TRACTOR TRAILERS 15 TONS OF MATERIALS RECYCLED
AN UNPRECEDENTED SUCCESS AUTOMAKERS FILLED THE FLOOR WITH AN IMPRESSIVE LINEUP OF NEW VEHICLE DEBUTS AT THE 2015 NEW YORK INTERNATIONAL AUTO SHOW ATTRACTING THE LARGEST-EVER GATHERING OF PRESS, INDUSTRY AND PUBLIC VISITORS Press Week featured more than 60 new vehicle debuts at 20-plus press conferences as well as a wide range of important industry and trade events. The NADA/J.D. Power Automotive Forum hosted by the Auto Show featured legendary investor Warren Buffet as the event’s keynote. Two days of back-to-back press conferences plus the World Car Awards, Nielsen’s TV Advertising Awards, and the Gala Preview charity event closed out press days, ushering in another successful year for North America’s largest-attended auto show and New York City’s largest ticketed event. Of course, the biggest news is that a record-breaking million-plus consumers visited the Auto Show during its 10 day Public Show from April 3 - 12.
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“NEW YORK...IS THE PERFECT LOCATION TO INVITE OUR INTERNATIONAL GUESTS FOR A TRUE WORLD DEBUT.” —ROB MORAN,
DIRECTOR, CORPORATE COMMUNICATIONS MERCEDES-BENZ USA LLC.
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POWER OF CONSUMERS DRIVING CONSUMER INTEREST IN NEW CARS AND TRUCKS The New York Auto Show is a great ‘one-stop shop’ for consumers. Where else can potential car buyers see, touch, explore and research all the latest vehicles under one roof? By digging deep into the minds of our visitors to find out why they are coming, and what actions they are planning to take as a result of their visit, our attendee surveys consistently report that they are serious about purchasing or leasing a vehicle in the near future and that attending the Show significantly increased their purchase consideration.
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DRIVING SALES 76 % INTEND TO PURCHASE A NEW CAR IN THE NEXT 12 MONTHS 57 % USE THE SHOW TO COMPARE VEHICLES AND SHOP BEFORE GOING TO A DEALER 42 % ADDED BRANDS TO THEIR CONSIDERATION LIST
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Automotive News Publisher and Editor Jason Stein introduces keynote speaker GM President Dan Ammann
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“NEW YORK IS CAPPING OFF AN EVENTFUL SHOW SEASON WITH AUTOMAKERS SAVING SOME OF THEIR BEST REVEALS FOR THE NEW YORK AUTO SHOW.” — CARS.COM
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WORLD CLASS DEBUTS TAKING CENTER STAGE For over a century, the New York Auto Show has continued its pioneering tradition of bringing new and innovative automotive ideas to a national and world stage. In 2015, the world’s automakers introduced dozens of new models in New York. The tremendous number of new vehicle launches over the years taking place at the Show is not only testimony to the global importance of North America’s oldest auto show as one of the most effective marketing opportunities for exhibitors, but reflects greater New York’s location as the largest DMA for most automobile brands.
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2015 NEW YORK INTERNATIONAL AUTOMOBILE SHOW DEBUTS
Acura ILX Endurance Race Car Alfa Romeo 4 spider Aston Martin X1 Technology Aston Martin X1 Hypercar Aston Martin Vulcan Audi R8 BMW Alpina B6 xDrive Gran Coupe Buick Enclave Tuscan Edition Cadillac CT6 Chevrolet Malibu Chevrolet Malibu Hybrid Chevrolet Spark Dodge Challenger Special Edition Dodge Durango R/T Ford Focus RS GMC Terrain Honda Civic Si concept Hyundai Tucson Infiniti QX50 Infiniti QX30 Concept Jaguar XF S
McLaren P1 GTR Mercedes-Benz G65 AMG Mercedes-Benz GLE
Mercedes-Benz Plug-in Hybrid Mercedes-Benz GLE AMG 63 Mitsubishi Outlander Nissan Maxima Porsche Boxster Spyder Porsche Panamera Edition RAM Rebel 1500 RAM Laramie Range Rover SV Autobiography Range Rover Sport HST Limited Edition Rolls-Royce Wrath ‘Inspired by Film’ Edition RollsRoyce Bespoke Phantom Drophead Coupe Rolls-Royce Bespoke Ghost Series II Scion iA Scion iM Smart Fortwo Subaru BRZ STi Performance Concept Subaru WRX STi Rallycross Toyota RAV4 Hybrid VW Golf Sportswagen Alltrack VW Beetle Pink Color Edition VW Beetle Convertible Denim VW Beetle Convertible Wave VW Beetle R-Line
Jaguar XF Kia Optima Lexus RX Lexus RX F Sport
Lincoln Continental concept Maserati Ghibli Zegna concept Mazda MX-5 Club
McLaren 570S McLaren 675LT
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Investment guru Warren Buffett keynotes at the NYIAS, NADA, J.D. Power Automotive Forum.
INDUSTRY EVENTS A GLOBAL TRADE EVENT
Panelists at the 2015 World Traffic Safety Symposium.
In addition to its place as one of the world’s great public shows, the New York Auto Show has become a world-class trade and industry event. Today, more than 100 individual events, conferences, industry forums, symposiums, award ceremonies, roundtables, and vehicle launch parties take place during the Show’s press preview week—in addition to the two dozen press conferences hosted by the automakers each year. No other event brings the industry, media, Wall Street’s financial community, and the marketing and advertisers of Madison Avenue together in such a unique way.
Keynote speaker Dan Amman, GM President
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Mercedes-Benz wins three World Car Awards.
The West Point Band for the United States Military Academy opens the parade.
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WELCOMING THE PUBLIC OPENING DAY OF THE NEW YORK INTERNATIONAL AUTO SHOW SETS THE TONE FOR CONSUMER DAYS As thousands of show-goers lined up to be among the first to see the 115th anniversary Show, the stage was set with a parade that included celebrities, pageant winners, and a world-renowned band joined the fun. In addition to the celebrity appearances and musical performances, the New York International Auto Show’s Opening Day ceremony included a brand new vehicle donation to an Afghanistan War hero who was injured in combat.
Miss Teen USA in the Opening Day Parade.
Wounded veteran U.S. Army Staff Sergeant Alfredo Delossantos receives a specially modified Toyota RAV4.
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Riley Hawke, Professional Skateboarder
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“ONE OF THE MOST IMPORTANT EVENTS ON THE AUTOMOTIVE CALENDAR.” — WASHINGTON POST
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WOMEN IN THE DRIVER’S SEAT TARGETED EVENTS CONNECT WOMEN WITH THE SHOW The New York Int’l Auto Show joined forces with She Buys Cars and Traveling Moms to host an event for 85 women bloggers and influencers before the Show opened to the public. The welcome reception and Twitter Party, sponsored by Toyota, included guest speakers, a fashion show from fashion label Project Gravitas and manicures using trending colors from Dior, style advice from Bernadette Vajda and an Oculus Rift Virtual Reality demonstration by Toyota. Attendees walked away with gift bags containing fashion and beauty products before touring the Show floor to view all the latest cars and trucks on display. Working with Hearst’s Good Housekeeping Magazine and five manufacturers, women attending the show were asked to photograph themselves in their favorite vehicles, say what they loved about it and post it on Twitter or Instagram for a chance to win $7,500 worth of designer handbags. With 723 entries and 6 blog posts, over 4 million impressions were generated by the program and 35 women received a handbag.
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49% OF SHOW ATTENDEES ARE WOMEN; UP 9% FROM 2014 46 MILLION IMPRESSIONS
723 CONTEST ENTRIES 85 INFLUENTIAL BLOGGERS
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EXPERTS ENGAGE PANEL DISCUSSIONS FEATURING INDUSTRY EXPERTS INTRODUCED New for this year was a series of panel discussions held for the public to focus on everything from classic car collecting to the future of automotive technology. Industry experts were gathered to have interactive, fun, informal topic talks in the new Social Café situated in the North Hall. The panels were well received and attendee engagement was phenomenal. The discussion topics included: Q The Future of Automobile Collecting and the Do’s and Dont’s of Auto Restoration Moderator Matthew Orendac, Private Client Sales at Hagerty Insurance Q The Auto Tech Panel Moderator Alec Hartman, CEO of TechDay Q Creating Engaging Events and Exhibits Moderator Richard Aaron, President of BizBash Media Q Women in the Driver’s Seat. Moderator Rachel Rothman, Technical & Engineering Director at Good Housekeeping Magazine The panel discussions were well received with 804 tuning in to watch on Periscope and a phenomenal attendee engagement at the sessions.
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A PICTURE IS WORTH A THOUSAND WORDS
THE SOCIAL POWERHOUSE THAT IS INSTAGRAMWAS AGAIN A NATURAL FIT FOR THE SHOW THIS YEAR IN MORE WAYS THAN ONE The always growing auto industry provides endless, all-new content for us to share before, during and after the Auto Show. We once again brought in an Insta-team of social influencers to capture the Show through their lens and share photos with their followers and the world using the designated Show hashtag. In addition, we created photos, videos and real-time recordings to maximize the attendee experience and extend the auto industry’s message far beyond the walls of the convention center. Promotions like the happening Insta-night engaged attendees with the Show’s theme by taking photos of themselves with in-venue signage and sharing them with their friends, not to mention it took off faster than we could say New York International Auto Show. The result was rapid growth and a wealth of valuable content.
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STRENGTH IN PHOTOS
20.9 MILLION UNIQUE PEOPLE POTENTIALLY REACHED BY INSTAGRAM CONTENT
3.4 AVERAGE POSTS PER PERSON 95,000+ ENGAGEMENTS WITH @ NYAUTOSHOW PHOTOS AND VIDEOS
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ATTENDEE SURVEY REPORT
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METHODOLOGY The annual Attendee Survey of the New York International Auto Show is conducted by Foresight Market Research to assess the impact and influence of the Auto Show and ROI of participation by exhibitors and sponsors. The survey results reflect the demographics of the New York International Auto Show and the consumer impact of the attendees. The study is conducted in two parts: 1. Exit Interviews: Q 535 Auto Show attendees were interviewed at multiple locations of the convention center to obtain a diverse sampling of visitors. Q The interviews took place between April 3rd and April 5th 2015. 2. Local Resident Interviews: Q 1,013 random households in the Greater New York Metropolitan Area received surveys. 216 households indicated that they had attended the New York International Auto Show and 797 households did not attend the show. Q Households were surveyed via the Internet after the close of the show between April 13 and 21, 2015. The results of these surveys are reported in the study as “Local Attendees”. Q This data is weighted demographically according to the New York CSA population to ensure representativeness.
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KEY FINDINGS THE NEW YORK INTERNATIONAL AUTO SHOW ATTRACTS A SIZABLE POOL OF QUALIFIED PROSPECTS Q 76% of attendees in the market area intend to purchase a new vehicle in the next 12 months. Q The average time spent at this year’s show was 3 hours and 54 minutes, up 9 minutes from last year. Q More in-market intending visitors this year led to greater expansions and refinements of brand consideration lists: 42% of attendees added brands they were not previously considering to their consideration list as a result of attending the show.
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THE NUMBERS
85 % OF ATTENDEES PLAN TO VISIT A DEALERSHIP OR A DEALER/MANUFACTURER WEBSITE AFTER THE SHOW OVER 29 % OF ATTENDEES ARE MILLENNIALS 80 % OF ATTENDEES RATED THEIR OVERALL EXPERIENCE AT THE SHOW AS GOOD TO EXCELLENT
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DEMOGRAPHIC COMPARISON GENDER & ETHNICITY Through continued targeted marketing programs, the Show has succeeded in a nearly even gender representation.
LOCAL ATTENDEES
49 % 51 %
WOMEN
MEN
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ETHNICITY
15 % 6 % 4 % AFRICAN AMERICAN ASIAN / PACIFIC OTHER WHITE / CAUCASIAN 17 % 58 % 15 % 9 % 3 % AFRICAN AMERICAN ASIAN / PACIFIC OTHER WHITE / CAUCASIAN 22 % 51 % HISPANIC / LATINO HISPANIC / LATINO
LOCAL ATTENDEES
LOCAL RESIDENTS
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DEMOGRAPHIC COMPARISON AGE The Show continues to draw a strong representation from the Millennial Generation (those born from 1980 to 2005).
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17 % 23 % 12 % 4 % 35-44 45-54 55-64 65+ 18-24 29 % 15 % 25-34
LOCAL ATTENDEES
AGE
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19 % GRADUATE OR PROF. DEGREE
42 %
DEMOGRAPHIC COMPARISON EDUCATION & INCOME Show attendee affluence closely reflects that of the local population.
BACHELORS OR ASSOCIATE DEGREE
23%
SOME COLLEGE, BUT NO DEGREE
16%
HIGH SCHOOL DEGREE OR LESS
LOCAL ATTENDEES
EDUCATION
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9 % 5 %
LOCAL ATTENDEES
$200K+
$150KTO$199K
Show attendees continue to be more educated than the average New York local resident with 61% holding a College Degree.
37 % 20 %
$100K TO $149K
INCOME
$50K TO $99K
23 %
$25K TO $49K
6 %
UNDER $25K
8 % 9 %
LOCAL RESIDENTS U.S. CENSUS
$200K+
$150KTO$199K
28 % 15 %
$100K TO $149K
INCOME
$50K TO $99K
19 %
$25K TO $49K
21 %
UNDER $25K
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PERCENT OF ATTENDEES
DEMOGRAPHIC COMPARISON LOCATION New York International Auto Show attendance came from a wide geographical area with over 25 counties in the Tri-State area being represented.
19 % NEW JERSEY 19 % NEW YORK 17 % BROOKLYN 12 % MANHATTAN
8 % OUT OF AREA 4 % CONNECTICUT 10 % QUEENS 8 % BRONX
WHERE DID ATTENDEES COME FROM?
CONNECTICUT
NEW YORK
NEW YORK CITY
3 % STATEN ISLAND
NEW JERSEY
OUTSIDE OF AREA
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DEMOGRAPHIC COMPARISON NEW YORK DMA VEHICLE RANKINGS
FIRST-LARGEST MARKET
SECOND-LARGEST MARKET
HispanicKiaMotors Logo4/C - Large Tagline@ 70%Black
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Seven in ten attendees noticed brand banners with over two thirds being influenced by the banners to visit that display.
ATTENDEE BEHAVIOR BANNER
RECALL AND INFLUENCE Exit Interview respondents indicated that they were heavily influenced by banners to visit the display referenced.
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BANNER RECALL AND INFLUENCE
69 % INFLUENCED BY BANNERS
70 %
NOTICED BRAND BANNERS HANGING
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ATTENDEE BEHAVIOR PURPOSE Entertainment and new vehicle introductions continue to be top messages driving attendance to the Show.
#NYIAS / ATTENDEE SURVEY / 45 MESSAGES INFLUENCING AUTO SHOW ATTENDANCE
82 % 77 % 68 % 66 % 59 % 57 % 54 % 52 % 45 % 30 % 29 % 26 %
IT’S FUN & ENTERTAINING
SEE NEW VEHICLES JUST COMING OUT
EXOTIC / CLASSIC CAR DISPLAYS
CONCEPT CARS ON DISPLAY
LEARN ABOUT NEW ELECTRONIC FEATURES IN VEHICLES
OPPORTUNITY TO COMPARE VEHICLES & SHOP BEFORE GOING TO DEALER
LEARN ABOUT VEHICLE ACCESSORIES AVAILABLE
DATES / TIMES OF SHOW
DISCOUNT TICKETS AVAILABLE
DRIVE COURSE / RIDE AND DRIVE AVAILABLE
DISCOUNTS ON NEW VEHICLE PURCHASE
CELEBRITY APPEARANCES
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4 HOURS AND 8 MINUTES
ATTENDEE BEHAVIOR TIME SPENT AT THE SHOW
3 HOURS AND 54 MINUTES
LOCAL ATTENDEES
RIDE & DRIVE PARTICIPANTS
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3 HOURS AND 54 MINUTES ON AVERAGE, APPROXIMATE AMOUNT OF TIME NEW YORK INTERNATIONAL AUTO SHOW ATTENDEES SPENT AT SHOW
1 %
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2 % 7 %
SHOUTERS 16+
SHOUTERS 16+
4 %
INFLUENCERS 10-15
INFLUENCERS 10-15
7 %
19 % TALKERS 6-9
TALKERS 6-9
ATTENDEE BEHAVIOR INFLUENCEOF ATTENDEES This year’s attendees were high-level auto influencers, 28% of attendees gave new car shopping advice to 6 or more people in a given year vs. 12% in the local market.
47%
LOW INFLUENCERS 1-5
49%
LOW INFLUENCERS 1-5
41%
SILENTS 0
23%
SILENTS 0
LOCAL ATTENDEES
LOCAL RESIDENTS
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THAN 2X THE LOCAL MARKET AS A WHOLE
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ATTENDEE BEHAVIOR SOCIAL
MEDIA USAGE Attendees visited the following social media sites at least once a week, indicating that they are far more active on social media sites than the local resident.
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75 % 64 % 35 % 23 %
LOCAL ATTENDEES
LOCAL RESIDENTS
LOCAL ATTENDEES
LOCAL RESIDENTS
35 % 20 %
LOCAL ATTENDEES
LOCAL RESIDENTS
24 % 15 %
LOCAL ATTENDEES
LOCAL RESIDENTS
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ATTENDEE BEHAVIOR OVERALLEXPERIENCERATING The Show’s overall rating was consistently high (rating of good to excellent, on a 10 point scale) regardless of purchase, intention, age or gender.
OVERALL EXPERIENCE RATING (TOP 3 BOX RATING, 10 POINT SCALE)
LOCAL AREA ATTENDEES 12-MONTH INTENDERS 79 % 82 % 76 %
12 MONTH INTENDERS
NON-12 MONTH INTENDERS
AGE 18-34
AGE 35-54
AGE 55+
MALE 80 %
FEMALE
78 %
77 %
89 %
78 %
AGE
GENDER
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6 %
0-3 MONTHS
13 % 0-3 MONTHS
10 % 4-6 MONTHS
24 % 4-6 MONTHS
19 %
INTENT TO PURCHASE NEW-CAR INTENTION The Show continues to draw car shoppers who intend to purchase or lease a new vehicle in the next 12-months—more than double the local market (35%).
7-12 MONTHS
76 %
39 % 7-12 MONTHS
43%
12+ MONTHS
18%
22%
12+ MONTHS
NEVER / NOT SURE
6%
NEVER / NOT SURE
LOCAL RESIDENTS
LOCAL ATTENDEES
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76 % OF ATTENDEES ARE 12-MONTH NEW VEHICLE INTENDERS
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SHOW IMPACT ON PURCHASE CONSIDERATION
INTENT TO PURCHASE HELP SHOPPERS MAKE DECISIONS The Show continues to be a place for serious car shoppers as they compare brands for consideration in their shopping process.
ADDED BRANDS TO THEIR CONSIDERATION LIST 42 %
> 16 % SUBTRACTED BRANDS FROM THEIR CONSIDERATION LIST
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AT THE NEW YORK INTERNATIONAL AUTO SHOW ATTENDEES’ SHOPPING LISTS WERE BOTH EXPANDED AND REFINED
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INTENT TO PURCHASE WHAT ATTENDEES ARE LOOKING FOR IN A DISPLAY This year’s Show attendees had higher expectations for displays, most notably fitting image of the brand, high tech elements, interactive displays and narrators. Ability to access/sit in vehicles remains the most important.
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ABILITY TO ACCESS / SIT IN VEHICLES
CONCEPT CARS ON DISPLAY
FULL SELECTION TO CHOOSE FROM
HAVING VEHICLE I’M INTERESTED IN
DISPLAY FIT IMAGE OF BRAND
INTERACTIVE DISPLAYS
PRODUCT SPECIALISTS HELPFUL
AVAILABILITY OF ACCESSORIES
PRODUCT SPECIALISTS AVAILABILITY
HIGH-TECH ELEMENTS
NARRATOR GIVING PRESENTATION
46 % AVAILABILITY OF BROCHURES
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INTENT TO PURCHASE LUXURY BRANDS INTENTION TO PURCHASE About 4 in 10 attendees say that their next vehicle will be a luxury brand.
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VEHICLES INTENDED FOR FUTURE PURCHASE
MOST LIKELY A NON-LUXURY BRAND
UNSURE, HAVEN’T DECIDED YET
MOST LIKELY A LUXURY BRAND
43 %
15 %
42 %
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INTENT TO PURCHASE POST-SHOW PLANS
85% of attendees have plans to continue their car shopping plans post show by visiting a dealership, or visiting the website of a dealer or an auto manufacturer.
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43 % 42 % 41 % 30 % 18 % 8 % 14 %
VISIT A DEALERSHIP
VISIT AN AUTO MANUFACTURER OR DEALER WEBSITE
TALK ABOUT NEW CARS WITH FRIENDS AND RELATIVES
BLOG OR POST ONLINE ABOUT CARS
READ AN AUTO-RELATED PUBLICATION
CONSULT AN AUTO-RELATED CONSUMER GUIDE OR WEBSITE
NONE OF THESE
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MEDIA REPORT
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TOTAL TRADITIONAL MEDIA IMPRESSIONS (NATIONALLY) 2015: 2,705,249,205 2014: 2,615,605,002 2013: 2,263,863,422
MAKING A BIG IMPRESSION THE PREEMINENT MEDIA DRAW Increased media attendance combined with more print, television, online and social media coverage helped spark consumer interest in the Show across the country and overseas. Nearly every major national and international television, print, radio and online media outlet was represented at this year’s Show.
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2015 TOTAL MEDIA IMPRESSIONS** 3.24 BILLION
3 % INCREASE
3 BILLION
2.5 BILLION
2 BILLION
2.7 BILLION
2.6 BILLION
1.5 BILLION
2.3 BILLION
2.1 BILLION
1 BILLION
500 MILLION
2012
2013
2014
2015
**Includes international media impressions data provided by Prime Research
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MEDIA HIGHLIGHTS PRINT, TELEVISION AND RADIO IMPRESSIONS
2014
% CHANGE
2015
Total Publications
2,922
4% increase 3% increase 3% increase 5% increase
3,038
Total Circulation
550,547,973
567,064,412
Net Print Impressions
1,266,260,337 1,646,138,438
1,304,248,147 1,721,146,257
Gross Print Impressions
TELEVISION
2014
% CHANGE
2015
Total Television Programs
1,552
2% increase 3% increase
1,583
Total Viewership
883,791,983
909,524,387
RADIO
2014
% CHANGE
2015
Radio Segments
385
8% decrease
354
Total Listeners
85,674,581
13% decrease
74,578,5601
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74,578,561 13% DECREASE 909,524,387 3% INCREASE 1,721,146,257 5% INCREASE
PRINT:
2015 TRADITIONAL MEDIA IMPRESSIONS*
2.7 BILLION (3% INCREASE)
TV:
RADIO:
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PRESS WEEK TOTAL MEDIA REGISTRATIONS
2015 MEDIA TOTAL 6,165 (24% INCREASE)
MEDIA
2014 1,034
& CHANGE
2015 1,517
Print Radio
47% increase 51% increase 53% increase 25% increase 64% decrease 27% increase 24% increase & CHANGE 1% decrease 20% increase 20% decrease 56% increase 32% increase 14% increase 7% increase 23% increase
112 512
169 783
Television
Online
1,532
1,911
Post-Press days
528
188
Other Total
1,255 4,973
1,597 6,165
2015 INDUSTRY TOTAL 5,550 (23% INCREASE)
INDUSTRY
2014
2015
Manufacturer
90
89
Supplier Agency Financial
147 399 298
177 318 464
Other
2,452
3,244
NADA Automotive Forum 549
627 631
OEM Special Programs
588
Total
4,523
5,550
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TELEVISION & PRINT COVERAGE TELEVISION PROGRAMS
TV OUTLET
2012
2013
2014
2015
National Networks
186 358 211 277
214 422 236 304
239 497 251 565
244 504 256 579
National Cable
Local New York Area
Local Coverage in other U.S. Cities
Total Programs
1,032
1,176
1,552
1,583
TELEVISION NEWS STORIES
1,583
2015
1,552
2014
1,176
2013
1,032
2012
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24 % GENERAL NYIAS
PRINT COVERAGE
76 %
MANUFACTURER PRODUCT
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FOLLOWER GROWTH
74 % INCREASE IN USAGE OF @NYAUTOSHOW 53 % INCREASE IN USAGE OF #NYIAS +37.5 % 5,569 NEW FANS 19.4K TOTAL FOLLOWERS +13 % 10,482 NEW FANS 90,637 TOTAL FOLLOWERS +9 % 2,343 NEW FANS 28.7K TOTAL FOLLOWERS
SOCIAL MEDIA REACH USING SOCIAL CHANNELS DYNAMICALLY LED TO THE BROAD REACH OF PASSIONATE, TECH-SAVVY INDIVIDUALS ALL AROUND THE WORLD While each channel required a unique approach, they all aimed towards one message – the incredible world the auto industry continues to become. We used Facebook, Twitter and Instagram to engage with a broad audience, at the Show or not, through photo-based content, facts, calls to action, and real-time interactions good enough to share, and that’s exactly what happened. The Show hit over 1.08+ billion impressions, surpassing 2014 by 123.6%. On Instagram and Twitter, we pushed real-time moments at the Show that the general public normally would not be able to see, giving them a real behind- the-scenes look at what happens on Press days. Facebook was used to target segments of our audience with specific content resulting in an explosive amount of fan engagement and ticket revenue.
#NYIAS / MEDIA REPORT / 75 SOCIAL MEDIA BY THE NUMBERS
1.08+ BILLION IMPRESSIONS CREATED ABOUT THE NYIAS 123.6% INCREASE FROM 2014 134,589 ONLINE MENTIONS 20.8% INCREASE FROM 2014 34,655 UNIQUE PEOPLE 4% INCREASE FROM 2014
76 / MEDIA REPORT / #NYIAS
PRESS REGISTRATION PRESS OVERVIEW
PRINT 163.com 4 Ruedas 9fi5th A1 Exotics Magazine ABC News AFP African SKY Alex Walordy Press
Autos y Mas AutoWeek AutoWeek Media Group beMammoth Culture&Media Company Bitauto.com Black Enterprise BlackRock, Inc Bozzolo Press Braemar Energy Ventures Business Insider Car and Driver Car and Driver China CAR ENTHUSIAST EDITORIAL AGENCY CAR Magazine Car Magazine UK CARIBBEAN BUSINESS CARIBBEAN LIFE Carlyle’s Picks Carponents.com CARS OF THE PAST Cars.com THE CHINA PRESS Cigar Aficionado CITY NEWS CNN/ Headline News CONDE NAST Contempo Media Cooper Media Group Crain Communications CW&Co. de Tijd Departures
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DEVITO/VERDI DIRECT AUTO
#NYIAS / MEDIA REPORT / 77
RADIO 1010 WINS AM 970 Radio Auto Chat Show
New York Times News Corp Newsday
TEN: The Enthusiast Network TEXTLAB GMBH - AGENTUR FÃR MEDIEN & KOMM TF1 AUTO MOTO TF1 Production Thomson Reuters (Reuters News) Time Time Out Tire Review The Toronto Star Traditional Home Travel & Leisure TRAVELHOST of LONG ISLAND Trends Media Group TRIBUNE/ PRESS ASSOCIATION TURBO.FR Uniway Group UPI US Weekly USA TODAY VARIOS MEDIOS: TV AND RADIO Vectura Verlagsgruppe Rhein Main The Wall Street Journal The Washington Post Wards Automotive Wardsauto.com Waterkeeper Alliance WeMedia WESAT-TV WESTFÃ LISCHER ANZEIGER + HNA KASSEL Wheels Magazine Wilson Sonsini Goodrich & Rosati
CNBC CNN CNN Money COLUMBIA UNIVERSITY Cosaman.tv Creative Jobs Central CROSSINGS TV CTV TAIWAN Delusions International Discovery Communications Dogan News Agency ECS PRODUCTIONS Effective Media ERN ESPN THE FASHION REPORTER Feature Story News Food and Vine Country Forbes Fox Business FOX NEWS FSN Fuji TV
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Nikkei Business Publications Nippon Television Network Oryx Gulf Media Pcauto.com Peoples Daily Phamous Photography Photographer Popular Mechanics Popular Science POST MEDIA PRESS-INFORM - DAS PRESSEBÃRO PRIME Research Queens Herald Queens Tribune RAMP Magazine RBC REDAKTIONSBÃRO SVEN JÃRISCH Redbook REFORMA RESIDENT MAGAZINE Reuters RIDES MAGAZINE Road TV RockGlen Capital LLC Rodale Rodale/ Men’s Health ROLLING OUT Publimetro Pure Luxury QQ.com Quattroruote
Auto Lab Autovesti
Bloomberg Radio Car Talk at NPR Carnews Radio Web CBS ERN the globe and mail initiative + KICT 95
modern auto reviews Pamal Broadcasting Pandora SIRIUSXM spanish broadcasting system top billing WOR xperience communications TELEVISION +MERGECREATIVEMEDIA ABS/CBN Al Jazeera Al Jazeera America Associated Press Autonet Autovesti BBC BBC NEWS Bloomberg News Bloomberg TV Bravo Buro N11 Mediamakers Business Insider CBS CBS INTERACTIVE NEWS CBS NEWS Channel One Russia CHINA TELEVISION COMPANY A&E ABC ABC Family ABC NEWS
GAZETA USA, INC HIVE Media Group Hola Martin Infinite Scenarios
Jalopnik KBN TV Manhattan Neighborhood Network Marcom Visual Creation INC MEDIAFAX News Metrovision NBC NBC UNIVERSAL New Tang Dynasty Television News 12 New Jersey Nielsen
The Women’s Group WORLD JOURNAL Xcar.com YRB MAGAZINE
Saudi Auto SHORTLIST
Siemens sina.com sohu.com Spanish News Service
NTD Productions NTV Russian TV NYU NOW NYU TV Odyssey Group ONE WORLD SPORTS PR NEWSWIRE QT-NEWS RBC Channel Reuters RTS Slovenia
SPORTS&MAS SPOT ON NEWS SPOT PRESS SERVICES GMBH Sputnik Entertainment Star-Ledger Street Media LTD. Synergy Media TASS Newsbureau in NYC Televisa Radio
78 / MEDIA REPORT / #NYIAS
auto-medienportal.net Auto Motor i Sport Auto Motor und Sport AUTO ZEITUNG Autoblog Autobytel Autoextremist.com Autofile.ca AutoFocus.ca Autologia.com.mx Automir Autonews.ru Autoreview Autos.ca Autospies.com AutoTrader Autovandaag.nl Autovisie Autoweek AutoWorld News Beauty and the Bump NYC BestRide.com BIG MYTTS MEDIA Bild / Bams Bilmagasinet BIMMERPOST blogo.it BLOOMBERG boyzruleourworld Broklyn Active Mama Business Insider CARAT Carlifestyle CarTalk.com CBS Interactive The Checkered Flag Blog Collective Consumer Insights
Discovery Communications Dominion Dealer Solutions Dow Jones The Drivers Club
Latina lilies-diary.com Long Island Press Lotus Editions Louis B Kids Luna Baby Vlogs Luxpresso MB-Passion Marlboro Matters MEDIABISTRO.COM MediaVest mein-auto-blog.de Mercedes-fans Meredith Mist Company mobilegeeks / autogeil.de Momma Lew Mommy Tips by Cole Money.com Morey Publishing motor-talk.de Motor.ru
Por Homme PRESS-INFORM - DAS PRESSEBÃRO QVEST RADIUMONE Raare Solutions Razorfish REDAKTIONSBÃRO RESPONSE Reuters RND - RedaktionsNetzwerk Deutschland Gmb SPS - SpotPressServices GmbH SHZ Schleswig-Holsteinischer Zeitungsver ShareThis
Watches World Web Portal Wesat TV Westfalen-Blatt Wheels Magazine White Pine Communications whudat.de World Journal Xinhua News Agency Yahoo! Yext, Inc. ZAMORA ENTERTAINMENT
eco18.com ESI Design Economist Edmunds.com
Epoch Times Erin and Baby Executive Auto Magazine.Com
eXelate Eyeview Facebook Fast Lane Daily FEMINOMICS Festival Traveler FOCUS Online Food Network Magazine Forbes Freie Presse / Dresden fuenfkommasechs.de G30Wonline.com GTSpirit.com Gear Patrol German Press Agency Getty Images Google Hagerty Headstrong Hearst Corporation Hearst Magazines Heilbronner Stimme hey!korean Hollywrite.com Hombre Magazine
Shorty De86 Shutterstock SLATE.COM So Family Online Source Interlink Media Speed Fanatics Spotify SSturm Insights Standard Motor Parts
MotorAnnez.com motorpasion.com MotorTrend MSN MUNDOMEX MusicJournal.com MÃNCHNER KURIER / TZ MÃNCHEN NBCUniversal NEUE OSNABRÃCKER ZEITUNG NJ Advance Media NYCE1S.COM NatGeo and NatGeo Wild Newsweek NoBraking Nubiank Ween323 NÃRNBERGER NACHRICHTEN Odyssey Group OMG Onet.pl Oppenheim Media Outbrain PR MEDIA STRATEGY Passauer Neue Presse/Deggendorf Place IQ PLAYBOY Deutschland National Post Driving THE NEWARK TIMES
The Street.com Streetmasters Style.com suburbanwifecitylife.com SÃDDEUTSCHE ZEITUNG/MÃNCHEN SÃDWEST PRESSE TECH TIMES Telegraaf teymur-visuals.com Thakur Racing That’s Betsy V ThirtyMommy.com The Tie Guy Thirty Mommy Thomson Reuters Time Top Gear Magazine Traditional Home Travelsavvy Trenddokument Univision Communications, Inc. Veranda Vevo Viant Wall Street Journal
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ID Agency INITIATIVE It’s All Style To Me/General Motors It’s Relevant
ITAR TASS JACKDAW Jalopnik.com Kelley Blue Book Kimura Office Klaxon newspaper LC Media
DJG Marketing Darling Capital Decisive Media Dennis Destination Luxury Die Glocke/Nordwest-Zeitung
#NYIAS / MEDIA REPORT / 79
PRESS REGISTRATION DOMESTIC PRESS
ALABAMA Online Upstart Business Journal Vehiblog
KWA-WADNEWS Motor Trend Performance Communications Group Inc. Playbill Road & Track Roundel Magazine, BMW CCA Super Street Magazine TEN: The Enthusiast Network Vowell Publishing International Radio The Car Show The Drive With Alan Taylor Television ABC Television Aid+abet/HEANDC AutoSpies.com Autoproyecto LLC Bader TV News The CARLAB DCG Entertainment ETTV Garage Latino Show High Impact TV JoshCar Inc. MotoMan NBC Sports OK TV Univision Communications,
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Gran-turismo.com Hooniverse IndianAutosBlog.com JVS Enterprises Japanese Nostalgic Car Joins America KBB.com Kelley Blue Book Kythira Studios/MotoMan Maggetti Digital Media Maggetti Productions, Inc. MotoMan Motor Trend Motor Trend / TEN: The Enthusiast Network Motor Trend / Automobile Publishing Group Of America Racer Media And Marketing & OnCars Studios RadiumOne The Road Less Driven Rocketfuel Schaffels Media Support SeekingAlpha.com SilerRoad Productions TIME INC. TheDriversSeat.TV The Truth About Cars Unpaved Media VroomGirls Motor Trend Audio Motorhead Mama Motoring.com.au Newspress USA New York Daily News Pandora
WheelsTV WIRED Woven Digital Yahoo Inc Yahoo! Autos YouTube
High Gear Media Kiplinger’s Personal Finance La Exclusiva Magazine LAIKS Latvian Newspaper MASCDCS Moffly Publications, GLO
ARKANSAS Online Motor Authority
MoparInMotion.com The New York Times Nines
COLORADO Online Match MG TFLcar.com / TFLtruck.com The Fast Lane Car CONNECTICUT Print AAA Journeys American Iron Magazine American Trucker ANTIQUE AUTOMOBILE Magazine Autoweek CT Post Car Action Magazine Connecticut Cruise News Consumer Reports Cruiser Quarterly dennisdavidauto.com Digitall News Everson Associates Design Fleet Owner/American Trucker For Corvettes Only Magazine The Hartford Courant, WTIC Golfweek
Panorama Magazine Penthouse Magazine Premier Media Robb Report Magazine Rolling Magazine SEMA News Tolhurst Communications Yankee Driver Radio Autolab Carey And Coffey Show WPKN Radio ARD German Television BM Media Productions Brad Joblin & Associates Colleen Lee Media Group Driving With Idiots ESPN FasterQuickly Racing Action Today Roger Wilco Productions UNTV Velocity Television 3B Productions
ARIZONA Print Brenda Priddy & Company
Online BBC KAV Consultants
CALIFORNIA Print Antenna USA, LLC Audi Magazine/designory Automobile AutoStratagem Car And Driver Car Concepts, Inc. The CARLAB Costco Auto Program Fast Company Global Auto Systems Inc. Hearst Integrated Media Hearst Magazines Hillburn Associates Hollywood Reporter Import Tuner Magazine
Online
ALG/TrueCar Inc. AMCI—Auto Market
Greenwich Time Hartford Courant
80 / MEDIA REPORT / #NYIAS
FLORIDA Print Grassroots Motorsports NY Motoring, Inc. Revista Sobre Rodas Vintage Motorsport Media Radio AutoWorld / Automotive Radio Network /Epic Times
LOUISIANA Online Advanta—STAR Automotive Research Keepin’ Track Magazine
The New York Times Temple Of VTEC
Allard Engineering Alliance Daily / CTPhotog American Motorsports News Berkshire Fine Arts
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Online ACI Dynamix, Majestic_Cars Alan Barry Photography American Motorsports News.com Auto Concierge, LLC Automotive Communication Group BoldRide.com BoostAddict.com Car And Driver Classiccars.com Consumer Reports Doublerock Press Dragon Publishing ESPN International ESPN.com Errera Center News Examiner.com FCP Euro FactoryFive.com GAS2.org Hemmings Classic Car Horsepower Apparel Journal News Media Group Just The Baesics KAPSARC Keeping It Wheel Transport Experts
ILLINOIS Print ART STUDIO Fusion Photography Co. INWK Inc Stark’s News Service
bestride.com Bimmerfest CarGurus.com Carscoops Community Publishing FNA Publishing
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Gatehouse Media Hooniverse.com
DPD Productions Sirius / XM Radio
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Television HondaPro Jason Univision Online The Auto Channel BMWLOG.com
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Television AutomundoTV & .com Garage TV
Television MotorWeek
Online AutoMundoTV &.com Automovil Magazine AutoNation AutoNation Drive Autos 0-60 Sirus XM Radio / Autoproyecto.com Autoweek.com BoldRide CarGuyChronicles.com DRAGTIMES.COM Leftlanenews.com MSN Latino Autos Mark Elias Media Services (Leftlanenews.com) Motorsport.com TopSpeed Univision Network YouTube
CKCMNS CMCMNS Cars.com Fusion Photography Co. HondaPro Jason IDM Photography LLC IHS, Inc. Mintel RXSPEED Sinclair Broadcast Group Velocity Automotive Journal
Online Automotive Rhythms DIGITULHEAVEN Memorycatcher DownShiftRecords Cars&Coffee Pictures GTRealm GTrealm.com I-CAR KilometerMagazine.com MASSACHUSETTS Print Allard Engineering Auto, Inc Autoweek Cavalli Photography IHS Automotive Radio Car Talk - National Public Radio Greater Media, Inc. WHMP Yahoo Autos Youtube.com
Kit Foster’s CarPort Mint2Me Media, LLC Mopar In Motion MustangGarage.com Nielsen Pacific Dialogue Prima Solutions Group SAAC Shen Milsom & Wilke, LLC The Nielsen Company VWvortex VehiclesTEST Publishing WTIC TV Fox CT
Bloomberg Businessweek Bloomberg Media Group Bloomberg News Cannell & Associates Car And Driver Car-Smart News CARS.COM Competitive Update Crain Communications Inc Detroit Free Press Detroit News
INDIANA Online LIP Media LLC RacingNation.com Tire Rack Yahoo Autos KANSAS Online RightPedal The 4x4 Podcast KENTUCKY Online TheTruthAboutCars
GEORGIA Print Automotive News Fast Company Online AutoTrader.com Bumper2Bumpertv CBT News Clarkhoward.com
Engineering World Hearst Magazines The Herald Palladium
IHS Automotive JATO Dynamics Keepin’ Track Auto Magazine Motor Trend New York Times
Telvision The Carlson Group LLC
Online Accelerated Media Technologies
Doing Donuts With Bernie Internet Brands Automotive
#NYIAS / MEDIA REPORT / 81
NEBRASKA Online CARFAX The Driver’s Seat TV
Good Housekeeping Gotham Chronicle Media Syndicate Harlem Times Harris Publications Hemmings Sports & Exotics Hi Class Living Magazine HudsonMOD I3 Magazine Independent European News Co James A Cindrario PC KEN Enterprise, Inc. Laiks Latvian Newspaper The Log Book Lotus Enthusiast’s Organization News Lotus LTD- ReMarque, NNJR- PCA-Porscheforus MBCA Marcella Automotive Photography Media Marketing Inc. Men’s Health Motor Trend Korea NINES, The Saab Club Magazine NJMG New Jersey Newspaper Group OWNERS ILLUSTRATED MAGAZINE Overlook View PR Newswire Parabolica Publishing, LLC Raceway News/Raceway Park Ross Pub-Excellence/Forza/ Bimmer SAAC The Shelby American Singular Films USA / A1 Exotics Magazine South Jersey Mustang Club The Star The Star, MBCA Magazine Super Chevy The Vantage Point/AMOC The Vintage Triumph/Triumph World Pony XPress The Record ROAR
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Al Norris Photography Allpar
P. B. Photo/Graphics The Planning Edge, Inc. POLYTEC WORLD Popular Mechanics, AOL Autos PwC Autofacts RH Media Road & Track TEN: The Enthusiast Network Wall Street Journal Radio CBS CBS Altitude Group Cumulus Media Pandora Internet Radio Radio Broadcast Services, LLC WJR WJR Detroit WWJ Newsradio 950/CBS Radio
Detroit Digital Fast Company Forbes Green Fuels Forecast IHS Automotive Imagination In Focus JATO Dynamics Jato News Jean Knows Cars LLC Jumpstart Automotive Group Kelley Blue Book LA Car LMC Automotive Lienert & Co. For Edmunds LotPro.com Mlive Mopar Unlimited
Allpar.com Apexed App ArtsisMedia Audizine
Radio AUTOEMPOWERMENT Autolab Broadway Sunoco The Classical Network
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Auto Media 2000 AutoVerdict.com Automotive Engineering International Automotive News Aviation International News BIBI Magazine BMWBlog.com BMWi3BLOG BeTerrific Bearded Mug Media Bergen County Cars And Caffe Bloomberg Business Jet Traveler CIMware USA, Inc
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NEW HAMPSHIRE Print NINES Magazine RIANG Communicator
Online EBay Motors U.S. News Best Cars
Motor Trend Motormindz Motrolix Motrolix.com Navigant Research NewCarNews.TV Parris Communications
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NEW JERSEY Print 5.0 Mustang & Super Fords AP Americana Photography Amster Investments, LP Area Auto Racing News Auto Shopper
Television Autoline Automotive News MultiVu Univision
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