Shell Autofirst Brochure

WHO WE ARE AT SHELL DID YOU KNOW?...

SHELL LAUNCH PACKS FOR AUTOFIRST NETWORK DIFFERENTIATE YOURSELF FROM COMPETITORS

Shell has more than 75 YEARS experience in the lubricants industry

Shell has been the NUMBER 1 lubricants supplier consecutively since 2007*

For more than 100 years the word Shell, our pecten emblem and distinctive red and yellow colours have represented the Shell brand and promoted our values and the quality of our products and services all over the world. We know that brands are important to you and your customers. As one of the most recognised brands in the world, Shell can help you stand above your competitors through: 1 Recognition: people buy from brands they know, recognise and trust 2 Competition: strong brands help your customers to differentiate between products and services 3 Creating advocates: people tell other people about brands they’ve had memorable experiences with. We want your customers to talk about how great Shell is.

The Launch Pack typically includes: Shell Helix Branded Disposable Seat Cover Shell Helix Branded Disposable Floor Mats Shell Helix Portfolio Guide Shell Helix Pens Posters “Next Service Due” Reminder Stickers

There are over 7000 LUBRICANTS in the Shell portfolio

Shell holds more than 15,000 active patents

Shell spends over $1BILLION A YEAR on research and development

Shell has WORLD-CLASS R&D CENTRES and cutting-edge laboratories focusing on lubricant technology in the US, Germany, China and Japan, where more than 200 scientists and engineers dedicated to lubricants R&D focus on our customers’ challenges. Shell formulates BESPOKE LUBRICANTS for winning motorsport teams including Ferrari F1, BMW, Hyundai WRC, Team Penske, NASCAR and Indycar. Real-world lubricant product development programmes with these motorsport teams allow Shell to co-engineer, develop and test products that continually deliver Shell’s best LUBRICANT PERFORMANCE for the ultimate bene t of the everyday driver.

Launch Pack content is subject to availability and change

SHELL & AUTOFIRST A TECHNICAL PARTNERSHIP

WE DRIVE TO PUSH THE LIMITS

RECEPTION

Shell Signage is not auto issued. Signage may be provided depending on Volumes and grade mix on site.

“Our engines are among the most technologically advanced in the world. And they need the oil to match. This is why we choose Shell Helix Ultra with PurePlus Technology.”

— Scuderia Ferrari

SCUDERIA FERRARI CHOOSES SHELL HELIX ULTRA DESIGNED FOR ULTIMATE ENGINE PERFORMANCE

DRIVE ON

Visit Shell.co.uk/helix to see PurePlus Technology in action

*Source: Kline & Company 2017.