Cranfield Executive Development

Organisations that have already benefited from these programmes:

• Cobra Beer, • EMW Law, • Frosts Garden Centres, • Go Ape!

• Haines Watts, • Hotel Chocolat, • Netgear, • NFU Mutual, • RingGo, • Thatchers Cider.

Sales Essentials for Success

Finance Fundamentals for Growing Businesses

The direct route to rapid profitable growth is through increased sales of existing products and services. On this programme, delegates will gain a fundamental understanding of the tactics that must be employed on a daily basis in order for the business to succeed. This programme will equip delegates with the tools to: • Determine what the optimal sales force looks like for your business. • Forecast sales, understand your sales pipeline and improve qualification. • Recruit excellent and effective sales people. • Set targets and incentivise your sales people. • Create a sales action plan for you and your business. www.cranfield.ac.uk/som/ses

This programme provides a fundamental introduction to the basic financial concepts that are crucial to SMEs and owner-managed businesses. Designed for anyone in the business who has no formal financial training and will benefit from understanding: • How business works and business cash-flow, step-by-step. • Working capital and overtrading. • How financial decisions affect profit and loss and balance sheet. • How to use financial information to drive and measure improvements. • Management information and how to choose and use KPIs. www.cranfield.ac.uk/som/ff

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www.cranfield.ac.uk/execdev T: +44 (0)1234 754500 E: execdev@cranfield.ac.uk

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