2018 September Board Book
Farm Content In addition to promoting food content, we continued to promote farmer content to tell the story of real people behind the food. In addition to last year’s Growing Up Dairy videos, we’ve been promoting our California Dairy Stories. These videos showcase moments on CA dairy farms, ranging from growing up on a dairy to gathering for large family meals - to hobbies our farmers enjoy. • Farmer content o Number of posts: 13 o 3.6M impressions o 1.4M video views (:03 secs) o Best-performing post: Photography, which received a VTR (:10) of 38%
Appendix The chart below shows social metrics for evergreen content this year (Jan 1 – July 31, 2018). The chart does not represent metrics from our Texas-targeted Hispanic dairy campaign.
Content
Impressions
Engagements
Video Views (:03)
Video Views (:10)
4,914,038
42,786
2,011,559
1,266,518
Tastemade
4,580,698 1,645,495
36,411 87,097
2,085,385
1,008,278
Cooking Panda
-
-
Better With Cheese
2,549,050
3,161
1,087,615
369,609
Monday Melt
3,660,203
3,509
1,436,818
710,551
California Dairy Stories
932,749
905
321,715 281,669
155,786 188,634
TV
1,403,362
20,449
Other
Total
19,685,595
194,318
7,224,761
3,699,376
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