2018 September Board Book

Activities Overview Q2 2018

Research & Communications

Conversation Trainings

Consumer research of international markets

(2) Dairy industry trainings

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29 people attended

California Dairy Communicators group information sharing

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Topics covered: •

Dairy perceptions

Key messages

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Dairy Hub engagement

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Handling activists, trespassers

California dairy industry fact sheets updated

Farm security

Utilizing the DairyUp app

Reputation Management

Dairy Industry Social Media

Activist support

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(1) Social media training

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Daily traditional & social media monitoring and report on dairy and food industry news, trends and issues

• Weekly content recommendations • World Milk Day content/creative • Farmer Facebook content