2018 September Board Book

Expand Ethnic Foods Q2 2018

TOPLINE RESULTS

KEY INSIGHTS Lifestyle TV segments in CA and TX, promoted on station’s website/social channels, drove the highest impressions, while foodservice PR and advertising utilizing innovative chefs, helped establish CA as an industry leader and essential partner. A number of microinfuencer posts around a June Dairy Month campaign also promoted Hispanic dairy products.

1.5 M Impressions

12 Stories/Mentions Consumer + Foodservice Traditional/Social Media

1.2 M Impressions

Consumer + Foodservice Traditional/Social Media

Foodservice Advertising

TOP 3 TACTICAL ACTIVATIONS Ranked by overall impressions

TOP 3 MESSAGES* Ranked by overall impressions

1. LIFESTYLE TV SEGMENTS 1.3 M Impressions Natl. Grilled Cheese Day, June Dairy Month

1. INNOVATIVE CHEFS USE CA DAIRY 164 K Impressions

1. TACTIC XX metric

2. CA IS #1 HISPANIC DAIRY STATE 142 K Impressions

4. ACTIVATION XX impressions XX mentions 5. ACTIVATION XX impressions XX mentions 3. FOODSERVICE EARNED MEDIA 167 K Impressions 2. TACTIC XX metric 2. FOODSERVICE ADVERTISING 1.2 M Impressions

2. TACTIC XX metric

3. QUALITY, SUSTAINABLE DAIRY 139 K Impressions

3. TACTIC XX metric

3. TACTIC XX metric

*Total impressions exceed the topline number due to stories/mentions including more than one message